Supermarket Perimeter - December 2019 - 34

Meat & Poultry: Value-added

Hormel's Cafe H
line offers a variety
of value-added meal
solutions, including
pork carnitas

are already convenient, now I don't even have to season them."
Tyson's slow cooker lineup also has seen tremendous growth, Vessell
adds. And, related to that, so have one-pan dishes and instant pot
dishes, he says. "We're trying to hit on convenience, easy prep. It's really a portfolio approach
to how we see this space evolve, and it's one
we're really excited about."

52% of consumers
indicated that
"needed something
easy" had a big
influence for in-home
dinner meat choice
and nearly 40% of
consumers stated
they marinate/sauce
fresh pork before
cooking it at home.

Dry-rubbed marinated tenderloins, loin filets
and chops are among the value-added meat
products from Hatfield, Pennsylvania-based
Clemens Food Group that help shoppers take
steps out of prep cooking and preparation
process, says Kiersten Hafer, the company's vice
president of marketing.
"These products deliver dinner in 30 minutes," Hafer says. "It's all about convenience. Our
value-added products meet the needs of today's
consumer and households."
Making prep and cooking easy is a major
focus of Clemens, Hafer says. One top seller
Source: DL 2018
is Hatfield Recipe Essentials ground pork and
seasoned ground sausage.
"From apps to flatbreads, soups to main dishes, shoppers can
use ground pork and seasoned ground sausage in ways that other
ground proteins like beef, turkey and chicken are typically used,"
34 - DECEMBER 2019

www.supermarketperimeter.com

HORMEL , HATFIELD

Dinner in 30 minutes

she says. "These products are designed to take ordinary recipes up a
notch and inspire new tasty dishes."
According to the Power of Meat 2019 study, younger shoppers are
more likely to use value-added items when
purchasing fresh meat, Hafer points out. That
translates to solid growth for the retailer in the
value-added meat and poultry category. In 2018,
value-added meat and poultry products saw a
5.1% increase.
"Consumers are time-starved and constantly
looking for ways to make up time or streamline
tasks that are important but demand their attentions - tasks like cooking," Hafer says.
Whether it's feeding an entire family or just
cooking for yourself, Hafer says Clemens believes
the key to capturing the most value is for retailers
to offer value-added products to satisfy all their
shoppers' needs.
Take the marinated pork category, where
Clemens' innovations include dry-rubbed
marinated pork chops, introduced in 2018. The
chops are pre-seasoned and pre-portioned,
making meal prep fast and easy.
Hatfield Recipe Essentials, Clemens' ground pork and sausage sub
brand, provides a variety of flavors like Chorizo, Sweet and Hot Italian.
With this product, we provide a meal solution and inspire recipe creation
to the shoppers looking for easy-to-prepare pork for dinner tonight.


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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