Supermarket Perimeter - December 2019 - 37

IMPORTS HAVE ALWAYS PLAYED A CRUCIAL ROLE for retailers looking to keep their fresh produce sections well-stocked with a variety of
fruits and vegetables year-round.
A look at how much that role has evolved yields some eye-popping
results.
Exhibit A: Robert Schueller, director of public relations for Los
Angeles-based World Variety Produce, which markets under the
Melissa's brand, says that in the past 20 years, Melissa's imports have
grown by about 40%.
"If you don't live in the Sun Belt states, 'local produce' is only in the
spring and summer months," Schueller says. "As a specialty supplier,
imports are key for us. We deal with about 45 different countries."
Melissa's customers, Schueller says, don't want "seasonal" programs,
it at all possible. They want the fruits and vegetables they sell to be
available year-round. That's where imports come into play.
Take, for example, pomegranates. Twenty years ago, Melissa's sourced
them from California growers from about late November through
February. As demand grew, so did calls for year-round coverage.
An extension of the California season helped - pomegranates from
the Golden State now begin shipping in late August. But the domestic
season still winds down near the end of February. That's when Chile
takes over supplying whole fruit to Melissa's, and Malta takes over on
supplies of arils, or Pomegranate seeds.
Imported fruits and vegetables allow for a "steady year-round supply
of perishable produce," says Manuel Michel, executive director of the
Orlando, Florida-based National Mango Board.
Without imported produce, he adds, American consumers would
have very limited availability and selection of fresh fruits and vegetables,
especially during the winter months.
Mango imports have increased significantly over the past 13 years,
growing from 545 million pounds in 2005 to over 1.017 billion pounds in
2018, an increase of 87%.
"Since mangos are a tropical and subtropical fruit, commercial production is limited to only a few areas within the U.S. that have this climate - Hawaii, Puerto Rico, and parts of Florida and California," Michel
says. "With imports, mangos are available year-round."

© 2019 KIMBERLY MUFFERI

Imports really opened up
retailers to a world where they
don't have to plan all promotions
around seasons. It shows value
to consumers and it helps
retailers keep departments
exciting and create pull."
Lance Jungmeyer, FPAA



Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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