Supermarket Perimeter - December 2019 - 39

"We're creating expectations around consumers - this is good for helping fight disease, this could for that. With imports and
year-round availability, consumers know
they can have access to those items, that
they can plan their lives around it."
Other factors have driven the increase
in imports, Jungmeyer says. In California,
the Southeast and other U.S. growing
regions, fruit and vegetable growers are
having a hard time finding enough labor to
harvest their crops.
Also, retail and foodservice's need for justin-time deliveries has led to a consolidation of
buying teams and the growth in year-round guaranteed supplies.
"It takes lot of headaches away from retailers, and you
can't do it without imports."

...and Chile's

NEW AFRICA - STOCK.ADOBE.COM, CHILEAN FRESH FRUIT ASSOCIATION

Chile is the main "counter-seasonal" source of fruits
consumed in the U.S. In the 2018-19 season, the country
shipped 92.4 million boxes of fruit, according to the
Santiago-based Chilean Fresh Fruit Association.
In winter, cherries, blueberries, grapes and stone fruit
are among the top exports to the U.S., says Karen Brux,
the association's U.S.-based North American marketing
director.
Conversely, in the summer, when U.S. consumers
can't get citrus and kiwifruit domestically, Chile is there
to meet the demand.
As big as Chile's export deal is, the growth in competition from other exporting countries has kept Chilean
grower-shippers on their toes, Brux says - a good thing
for U.S. consumers.
"With multiple supply options for retailers and consumers at any time of the year, suppliers need to be
ever-focused on market needs in order to remain competitive," she says. "That means growing and shipping
the varieties that the market wants. There are some
exceptions but, in general, if Chile doesn't supply what
our customers want, there's another country knocking
on their door."
As one example of how that's affected Chile, the
Chilean Blueberry Committee is eliminating nearly 40
varieties from its export program after determining they
weren't suitable for the export market.
And for grapes, Chile is rapidly eliminating older varieties that the U.S. doesn't want, and moving into new
varieties.
When it comes to marketing, Brux adds, it's the
same story.
"You need to be focused on what the market wants,

as opposed to just coming up with some blanket
retail campaign. We have a few standard pieces
of point of sale material, but most of our retail
programs are custom-designed so they can
focus on what works for a particular chain."
That could mean kids' cooking classes, a
registered dietitian program, a social media
contest, digital coupon - whatever works
best for that particular retailer.

Imported fruit:
a winter forecast
Thanks to Chile and
other countries,
Americans can enjoy
berries, grapes,
peaches and a
host of other fresh
fruits throughout
the winter.

Generally speaking, the weather in mango
producing regions has been more favorable
this year compared to last year, says Manuel
Michel, executive director of the Orlando,
Florida-based National Mango Board. 
That's translated to higher mango production, with exports to the U.S. slightly higher
than in 2018.  That trend is expected to
continue into the first quarter of 2020.
The Vancouver, British Columbia-based
Oppenheimer Group expects higher volumes of imported blueberries this winter
as Chilean grower-shippers transition to
new, high-flavor varieties, says Eric Coty,
the company's executive director of South
American imports.
"Also, Peruvian plantings and volumes are
growing at a record pace," Coty says.
The Santiago-based Chilean Blueberry
Committee estimates that fresh blueberry
exports are expected to grow again during
the 2019-2020 season, reaching 115,000
tons, a 4% increase compared to the previous season.   
Drought could limit some Chilean and
Peruvian grape production this winter, Coty
says. "Many growers are getting creative,
though this may affect overall tonnage."
Drought also could affect Chilean peach,
nectarine and other stone fruit volumes,
Coty adds.

www.supermarketperimeter.com

DECEMBER 2019 - 39


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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