Supermarket Perimeter - December 2019 - 41

Produce

accompanied by flavors such as bacon, prosciutto or sprinkled with
cheese," he says. "This has been going on for about four or five years
- we didn't anticipate shishito peppers reaching the level of popularity
they have. But the younger generations like a spicier, flavorful dish, and
the shishito pepper fits right in."
Nature Fresh Farms offers an 8-ounce pouch of fresh shishito
peppers, currently out of Mexico, with a suggested retail price around
$3 to $4.
Berkley of Frieda's recommends the company's shishito peppers for
holiday dishes including for New Year's Eve.
"As consumers look for healthy snacks for the new year and ideas to
entertain through the Super Bowl, shishito peppers are a great option,
as you can sauté them and top them with anything, from lemon and
parmesan cheese to garlic and Asian sauces," she says.
"Frieda's focuses on promoting the top-selling peppers that consumers are looking to incorporate weekly in their home-cooking, as they
crave more international and unique flavors," Berkley adds. "Shishitos,
Thai, Fresno, ghost and reapers are our top-selling varieties."
In August and September, hatch peppers are the "shining star," she
says. "We are excited that we can offer hatch peppers year-round with
our shelf-stable chopped hatch chilis that bring the smoky heat to chili
lovers year-round," Berkley says.
Super-hot and seasonal peppers will continue to be of interest to
consumers as they are more prevalent in restaurants of all kinds, including fast food and quick-service restaurants, she says.
"You can find items in many aisles of the grocery store that have
ghost, Carolina reaper or hatch peppers as an ingredient," Berkley says.
"We continue to encourage retailers to carry at least one to two varieties of these, when available, to attract that shopper."
The top five year-round peppers for Los Angeles-based World Variety
Produce Inc., which produces the Melissa's brand, are serrano, jalapeno,
shishito, pasilla and Anaheim, says Robert Schueller, director of public
relations for the company. Serrano is the best-seller of this group with
hatch chilis as best-sellers August through September.

Promoting Hatch chiles in
season is one of the best ways to
give your pepper sales a boost.

Schueller recommends retailers offer these peppers in stores with
ethnic shoppers, especially Latin/Hispanic and Asian customers.
Melissa's offers 36 different variety of chili peppers commercially available seasonal or year-round (with the majority available
year-round).
Johnson at Prime Time International says red peppers are the company's signature item but green, red, yellow and orange bell peppers
have all become staple items in the produce section.
"Demand is good all year round," she says. "In the fall, however, 'local'
supplies dry up and many retailers begin to lean on the larger suppliers
like Prime Time for their holiday pepper needs."
And although they aren't new, Johnson says Prime Time International
has had increased requests for mixed packs, known as "stoplight packs,"
with a red, yellow and green pepper packaged together.
Wowryk agrees, saying many retail locations are now placing more
emphasis on value-added packs of bell peppers such as stoplight packs.
"Consumers want more bell peppers and are looking for the convenience of multi-packs to introduce them into more meals," he says.
"Retailers use multi-packs to obtain a higher ring and capture consumer
attention with perceived value."
Wowryk points out that although multi-packs add packaging to a
pepper purchase, they reduce food waste, which leads to less shrink,
greater control at retail and faster turns.
Organic sweet bell pepper sales continue to grow year-over-year,
says Quon at Oppy.
"While sales show that sweet bell peppers are a year-round purchase,
Google Trends say they've had a notable increase in interest, meaning
consumers are paying more attention to the vegetable," he says. "A
recent Fresh Trends survey showed that stuffed peppers and grilling are

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DECEMBER 2019 - 41


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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