Supermarket Perimeter - December 2019 - 54

SPOTLIGHT

READY MEALS
CATEGORY
2010: $42.2 million
2013: $49.7
2016: $56.9
2019: 65.6
2022 (projected): $71.4
Source: Statista

"It makes for an excitingly tasty
combination," Shoshan says.
"Consumers are seeking food that
is freshly made, fresh looking and
full of flavor. This product delivers
on the high taste expectation
that consumers are seeking and
allows them to construct the
final dish easily and using fresh
ingredients."
The prepared entrée category
is definitely growing, Shoshan
says, but it's in need of culinary
innovation as people seek more
choices. Today's consumers want
foods that are highly flavorful,
convenient and fresh. Five Star's
Simply Fresh Kitchen, he says, is
up to the task.
"We provide unique entrees
that capture consumers' requirements for fresh, clean label and
flavorful food."

Indian entrees -
and beyond
New Windsor, New York-based
Café Spice offers 15 heat-andeat entrees that are marketed in
grocery prepared foods sections
and other channels, says Payal
Malhotra, the company's vice
president of marketing.
That lineup has grown steadily
54 - DECEMBER 2019

One of Café Spice's newest
dishes, Chicken Coconut Curry,
taps into the trend, popular
now within the ethnic space, to
explore regional variations. "We

wanted to include something
from the southern region of
India," Malhotra says. "Coconut
is also a trending ingredient.
Consumers are loving it."

The prepared entree
category is definitely growing.
Consumers are looking for
hearty meals which they don't
have to spend hours cooking."
Payal Malhotra, Café Spice

Cafe Spice began with Indian foods but has since expanded.

www.supermarketperimeter.com

CAFE SPICE

GROWTH IN

through the years, she says.
Initially, Café Spice started with
six meals and two "small bites."
Thai meals followed after that,
and the rest is history.
"The prepared entree category
is definitely growing," Malhotra
says. "Consumers are looking for
hearty meals which they don't
have to spend hours cooking."
In addition to convenience,
the trends Café Spice is tracking
include clean eating, plant based
foods, comfort foods, the use of
all-natural ingredients, antibiotic
and hormone free meat, gluten
free and food which is "full of
flavor."
"In addition, consumers are
happy to see the food they are
eating, which is why we use a
partial sleeve rather than a box or
full sleeve," Malhotra says.
Cafe Spice's top sellers include
Chicken Tikka Masala, Butter
Chicken Meatballs, Samosas and
Bhajias (both of which won Sofi
Gold Awards at the Specialty
Food Association's Fancy Food
Show), Aloo Gobhi and Yellow
Tofu Curry.
"It's tough to say what's the
most popular," Malhotra says.
"However, Chicken Tikka Masala
is a classic and the most popular
entree in all Indian restaurants.
Everyone also seems to love
meatballs - ours are also gluten free."
Café Spice also uses Global
Animal Partnership-rated meats,
which are humanely raised
and always antibiotic- and
hormone-free.
Other trending dishes include
Aloo Gobhi (which is made of
potatoes and cauliflower) and
yellow tofu curry, plant-based
meals that are "comforting and
delicious."
"These are popular because
consumers are looking for plant
based meals that have lots of
flavor," she says.


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Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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