Supermarket Perimeter - January 2020 - 16

Barons also recently created its "Barons Board," which includes a section
of the store filled with recommendations for building the perfect charcuterie board.
"It was Instagram-inspired," Shemirani says of the Barons Board. "We
started noticing this trend on social media, especially Instagram, of
people doing these charcuterie boards, or 'grazing boards.' People were
going crazy for them."
Barons' social media manager kept texting Shemirani with the same
basic message: Barons was tailor-made to create such boards. Among
the reasons: an antipasto bar featuring unique olives, stuffed peppers,
a recently expanded gourmet cheese offer, wines, specialty crackers,
excellent charcuterie options, bulk nuts, local fruits.
"It was like, 'Oh, yeah, this a natural thing for us,'" Shemirani says. "It's
all about convenience, and creating engaging experiences."
The Barons Board starts with a trough of ice featuring cheeses, packaged charcuterie and olives. Around that are placed fresh baguettes,
preserves, bulk nuts, wine and crackers.
The initial Barons Board was timed to coincide with the winter
holidays. In January, staff will take them down and assess what worked
and what didn't. It could become a permanent fixture in Barons stores,
but the next step will be to roll out a different version of it for Easter (no
apple butter, e.g.).
"It's another holiday where I think people can do something that's
really easy (building their own boards sourced from items on a Barons
Board) but also show-stopping," Shemirani says. "The holidays are really
a time to make your taste buds dance. This is the time to indulge. We
like to have fun with it. The great thing about the boards is we can put
them out at any time and they'll be a hit - people love them."
Price Chopper and Hen House delis offer a wide variety of holidaythemed prepared dinners, Tilden says. And the company's famous
Tippins pies, popular year-round, are enormous hits throughout the
holidays.
16 - JANUARY 2020

Balls Foods focuses on signature items and promotes them heavily
both in both printed ads and via social media, Tilden says. Those efforts
are supplemented with instore displays, themed POS and live demos.
"We also put out a Winter magazine that promotes not only our
signature items but also our suppliers and items that are driven by being
local, community responsible, love for family and healthy eating lifestyles," he adds. "We also offer many recipes that are cool and fun, and
we collaborate with Jasper Mirabile, an incredible local chef and food
expert who helps us pull it all together."
Once its winter holiday promotions are over, Balls focuses on meeting the demand among its customers to adopt healthier eating habits,
which at Price Chopper and Hen House means fresh, better for you
choices with little splurges sprinkled throughout (e.g. Valentine's Day,
St Patrick's Day and Mardi Gras).

BARONS, BALLS

Charcuterie in time for the holidays



Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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