Supermarket Perimeter - January 2020 - 21

Reading minds
After surviving another season filled with excess, many consumers
resolve to welcome the New Year with expectations of a fresh start. This
often includes resolutions and intentions to employ ways to make life
easier and more organized with the added goal of saving money in the
process.
Armed with an idealized viewpoint of the potential of what the next
12 months could bring, consumers look to find who and what can help
them fulfill these intentions to the fullest.
One unexpected place for consumers to realize these expectations is
in the instore bakery. Thought to merely be a place for sweet, tempting
delights, bakeries can also be a destination where consumers can find
inspiration for meals and entertaining throughout the year. Knowing
that grocery shopping is a necessary expenditure, why shouldn't the
instore bakery also become a place where consumers can find staples
as well as the occasional indulgence to make food shopping more fun
and appealing?

WHOLE FOODS
TRENDS FOR 2020
Non-traditional flours
Incorporate cauliflower flour,
tigernut flour, seed flour blends
(super flours) and coconut flour
in baked and sweet goods

African cereal grains
Substitute conventional grains for
sorghum, fonio, teff and millet

Vegan profiles
Swap out soy for mung
bean, pumpkin, hempseed,
avocado, golden chlorella
and watermelon seed

Elevating the perimeter
Freshly baked sweet goods and breads from the instore bakery offer
consumers an upgrade to everyday staples with the added appeal of
attracting more discerning customers to the department, according to
Linkagereasearch.com. Discernment can also include welcoming consumers who resolve to continue to build variety into their diet beyond
the New Year.
Keeping in mind current trends and the ongoing desire to know
the specifics around ingredients, bakeries can be better prepared to
leverage the idea of freshly made indulgence, according to Chicagobased Mintel. This includes accommodating consumers who demand
products centered around health, wellness and responsibility, the new
basis of brand loyalty, according to New York-based Deloitte.
Such a focus places a growing emphasis on customization, personal
health, the environment and social impact with a greater understanding of purchase and consumption occasions. The consultancy
recommends food manufacturers align their offerings with consumer
interests and tailor them to their values, including innovation through
experiences, unique channels, delivery and customization. Going a step
further, Fast Company's November 2019 article on 2020 food trends
predicted an ongoing demand for mobile ordering, delivery, kiosks and
call-in and pick-up ordering options.
Earlier in 2019, Forbes shared its own predictions on the future of
food in 2020. Insights included growing consumer preference for
making smaller stock-ups on food. This could include quick trips to the
store or receiving more frequent, yet smaller, grocery deliveries. The
inclination toward more frequent shopping occasions is in part a result
of last-minute decision making regarding what to eat. Acosta, a sales,

Traditional nut butters
Replacements include tahini,
watermelon seed butter, pumpkin
butter, chickpea, almond,
macadamia, peanut and chia seeds

Sugars
Sweeten naturally with stevia,
honey, maple syrup, molasses,
monk fruit, pomegranate, coconut,
dates, sorghum and sweet potato

marketing and service company based in Jacksonville, Florida, reported
85% of consumers do not know what they are having for dinner until
just a couple of hours before the meal.
Varied offerings, paired with convenience, helps capture new audiences, which include the more than 80 million Americans who enjoy
cooking and cook for pleasure, as shared in Mintel's Cooking in America
- U.S. October 2019 report. Helping consumers manage their time
through thoughtful planning and accommodation can help perimeter
departments like the bakery become a natural element of shopping and
cooking routines.

Anticipating needs
For consumers navigating busy schedules, this means less time for meal
planning and prep. During the days when there's only time for grab and
go, bakeries can become the star with easy pairings from the bakery
placed throughout the perimeter of the store. Even those looking to
avoid the temptations believed to be lurking in the bakery department
can find reasons to purchase fresh bakery items when cross-merchandised with other fresh perimeter departments.
Strategic placement of bakery items with the meat and poultry
department is one way for the bakery to catch impulse shoppers.
Midan Marketing, which has offices in Chicago and Mooresville, North
Carolina, found close to one-third of consumers were influenced to buy
a type of meat or poultry product when they saw the item on sale or

www.supermarketperimeter.com

JANUARY 2020 - 21


http://www.Linkagereasearch.com http://www.supermarketperimeter.com

Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com