Supermarket Perimeter - January 2020 - 28

Deli & prepared foods: Cross-merchandising cheese

Matching brands
and beverages

28 - JANUARY 2020

The perfect match
FOR the What's in Store
Live Beer and Cheese
"Paired Right" I picked one
brewer for all of the beers.
Many times, when
working with a single brewer, you can
find a classic line of
styles that you can use
for your pairings.
Cigar City Brewing,
Wayne Warbles, and
founder Joey Redner created several classic styles
that reflect the true direction of the style of beer
along with giving a nod
to some Florida traditions.
They were also generous
enough to donate 25 cases
of beer for the pairing and
the grand tasting event.
First, beer is
just to enjoy!
I have found that it is
important to start off with
a welcome beer. That
way, when they sit down
they can enjoy a light beer
without draining out their
first pairing beer. Also,
it helps in getting ready
for the pairing. I used
the Cigar City Brewing
Tampa Style Lager for
the welcome beer as it's
a light lager and reminds

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me of fresh baked bread.
I have been teaching
beer and cheese pairing for almost 20 years,
and I will admit it was
a lot easier back in the
day with a more limited choice of styles.
Today there are so
many variations of a style
that they might not really
represent a specific style
anymore. We have IPAs
infused with hemp, tree
branches, and fruit, so they
can be wildly different.
With all pairings it is
best to start off with something that you like. If you
enjoy a Full Sail Amber,
then use it with your
pairings. You know that no
matter how it works, you
are going to like the beer.
The two things that
make beers great for
pairing with cheese is
that beer is liquid bread
and you can choose your
intensity of flavors.
Easy beers like lagers
and pilsners bring the carbonation and light grain
flavors to the cheese, while
porters and stouts bring a
maltiness that works well
with buttery cheeses.

One style of beer, like
an amber ale, will work
with many different styles
of cheeses. Those nice
grains, malt and carbonation work well with the
buttery flavors in cheese.
FRESH GOAT CHEESE
& CIGAR CITY
BREWING FLORIDA
CRACKER BELGIANSTYLE WHITE ALE
TILLAMOOK CAPE
MEARS 1 YEAR CHEDDAR
& CIGAR CITY BREWING
MADURO BROWN ALE
KARST CAVEAGED CHEESE &
CIGAR CITY BREWING
GOOD GOURD HAVE
MERCY DOUBLE
BARREL-AGED IMPERIAL
PUMPKIN ALE
GORGONZOLA &
CIGAR CITY BREWING
JAI ALAI IPA
FREESKYLINE - STOCK.ADOBE.COM

I have always advocated that you
have to pair with a specific brand
and style of beverage. This puts the
cheese and the beverage at a better
advantage to pair better. Another
issue is that you will not find everyone liking the cheese or beverage
that you selected; everyone's palate
is different, along with their likes
and dislikes. You can have the
perfect cheese and IPA pairing, and
they just don't like that type of IPA.
If you are just pairing up a cheese
with one other item, it creates
a maximum focus on how they
work with or against each other. In
most pairings, or most often with a
cheeseboard, there will be multiple items paired together. This will
create a more general acceptance
of how they work together.
Think about having a dinner
at a restaurant and you pick only
one beverage for your entire meal.
It has to work with the appetizer,
salad, entrée, and dessert. As a
Court of Master Sommelier, I can
recommend a beverage for each
part of the meal, and many times
picking one would work with most
parts. But generally, not with all. We
usually don't judge the accuracy of
our choice of pairing with foods or
cheeseboards. as you get so many
different experiences, unless of
course, they are truly bad.
Making good choices based on
the flavors of the cheese and what
you want to happen to the cheese.
Let's look at Charcuterie pairing,
sweet, hot, tangy and mild flavors
can overpower or distract from
the flavors of the cheeses. A tangy
cured meat can make a cheese
taste more buttery while a sweet
cured meat can make the cheese
taste more tangy.


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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