Supermarket Perimeter - January 2020 - 36

Meat & Poultry

Natural meats
CONSUMERS ARE GRAVITATING TO CLAIMS that align with their values-social, environmental or nutritional, and that has created a strong
push towards an increase in natural meat sales in the supermarket.
Rick Stein, vice president, fresh foods, for the Arlington, Virginiabased Food Marketing Institute, says it's important for retailers to keep
pulse with shoppers and understand their motivations for such a
planned purchase.
"We know from our Power of Meat research that two-thirds of customers look for 'better-for-me' options when buying meat and poultry,
with a focus on leaner options and various production attributes," he
says. "Our consumer research
points to how grass-fed
items, along with natural
and free-from items-such
as antibiotics, hormones and
steroids-are the top claims
consumers desire in their meat
departments."
Although consumer confusion is a barrier to fully
comprehending many of these
claims, FMI's research indicates
that consumers do seem to
gravitate towards packaging with claims. Therefore,
Stein says, food retailers are
embracing ways to deliver a
Source: Coleman Natural Foods

63% of consumers
are looking for
protein that has
been humanely
raised, 72% want no
artificial ingredients,
62% want no
antibiotics and 7
in 10 want meat
raised in the USA.
36 - JANUARY 2020

stronger narrative for their shoppers that offers transparency, whether
that's through more knowledgeable employees, better signage or even
social media engagement.
"Food retailers seek to provide their customers with a variety of product choices, and at the lowest cost possible, which enables shoppers
to express their unique preferences - including a growing number of
certified organic options, which are from animals that have not been
treated with antimicrobials," Stein says. "Additionally, grocery stores
strive to provide customers with information that helps guide them in
making the best choices for themselves and their families."
The natural category is on the rise, and evolving. Consumers not only
want to know where their food comes from, but how animals are raised
and handled, and they want to be able to identify brands they can trust.
According to a recent survey conducted by Golden, Colorado-based
Coleman Natural Foods, 63% of consumers are looking for protein that
has been humanely raised, 72% want no artificial ingredients, 62% want
no antibiotics and 7 in 10 want meat raised in the USA.

A Defining Evolution
Mel Coleman, Jr., vice president of Coleman Natural Foods, notes in the
'80s, there was a small but growing number of consumers asking for
meats from livestock raised without antibiotics or growth hormones.
"To meet that demand, and because most of those consumers were
shopping at natural food stores, my dad jumped on the opportunity to
raise cattle without the use of antibiotics or added growth hormones
and decided he would call it 'Natural,' thinking that these meats would
be a perfect descriptor that would resonate with natural food store

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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
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Supermarket Perimeter - January 2020 - Commissary Insider
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Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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