Supermarket Perimeter - January 2020 - 40

Produce

VEGGIES:
WHAT'S HOT?
A number of vegetables are
surging in popularity, says
Paula Robredo, sales director for Doral, Florida-based
Zummo. Some of the big
current stars include:
CUCUMBER, BEETS,
GINGER, CELERY

INSTORE JUICERS
BY ANDY NELSON

40 - JANUARY 2020

The EVS is also 15% more profitable than other systems because all
the pulp is squeezed, without wasting a drop, she adds.

Beyond oranges
Zummo's range of Multifruit juicers not only squeeze oranges but
also different ranges of mandarins, limes, lemons, grapefruits, and
pomegranates.
"We're conscious that citrus is seasonal and it's difficult to find the
same size throughout the year," Robredo says. "For that reason, our
machines have different size kits that allow our customers to squeeze
from 1.64 inches in diameter to 4 inches."
Zummo's self-serve juicers are perfect for helping retailers capitalize
on a hot trend: providing their shoppers with an unforgettable instore
experience. "Customers participate in the squeezing process, making
their own juice," Robredo says.
Another trend juicers from Zummo and other companies help retailers tap into is consumer demand for more natural products. Growth in
sales of natural juices, Robredo says, is "outstanding."
"We're faced with a generation of customers, increasingly more
informed and demanding, who want healthy and premium products on
the shelves," she says. "In the juices category, it's reflected in the supply
of freshly squeezed juice in the fresh produce sections of a growing
number of supermarkets."
What needs to be considered when including freshly squeezed juice
in the retail perimeter?
First, Robredo says, you have to find the right juicer for your particular needs. Certain factors can directly affect profitability, such as the
speed of the squeezing, the autonomy of the machine, and its ease of
cleaning.

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PEANGDAO - STOCK.ADOBE.COM, ZUMEX

DORAL, FLORIDA-BASED ZUMMO'S range of foodservice and retail
juicers have the capability of juicing orange, grapefruit, tangerine, lime,
lemon and pomegranate - alone or in combination.
"It opens up possibilities for consumers eager for new experiences,"
says Paula Robredo, Zummo's sales director.
For retail, Zummo has multiple options that can be combined to
cover any customer's needs, ranging from medium to high production.
The company's Z40 model, for example, boasts a double functionality that allows customers to operate the juicer on self-service mode or
regular operation for high-production needs, Robredo says.
Zummo also offers multiple accessories to operation of the Z40 easy:
a cabinet to increase the waste capacity, a self-cleaning filter mechanism, color kits, a bottle rack, 2-gallon reservoir capacity and magnetic
sensors for safety.
Newest for Zummo is its NATURE line, introduced at the Host Milan
conference in 2017 and for sale in the U.S. beginning in 2018.
NATURE machines include new features to reduce the labor time of
the operator and obtain the maximum profitability for Zummo's customers, all while offering the best quality juice, Robredo says.
Zummo juicers have also been updated in recent years with new
designs and colors and new motor speeds.
The company's patented Efficient Vertical System (EVS) helps differentiate it from the competition, Robredo says. Unlike other squeezing
systems on the market, the EVS cuts the fruit in two halves, which are
pressed vertically to extract the juice, without touching the peel and
without breaking or crushing it.
Because of that, Robredo says, the juice is never impregnated
with the oils present in the peel, thus guaranteeing a purer and more
natural taste.


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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