Supermarket Perimeter - January 2020 - 41

A home for
produce castoffs
JUICES squeezed fresh instore
are enjoying double-digit growth,
says Manfred Berbel, global
chief sales and marketing officer for Valencia, Spain- based
Zumex. Health concerns are of
course one huge reason why, but
another is increased concern for
food waste and sustainability.
RETAILERS, take note: if your fruit
and veggies look too funny to put
in your produce departments,
consider turning them into juice.
"THERE'S a boom in the consumption of 'ugly fruits,' a trend spearheaded by Zumex," Berbel says.
"Our products have made it easy for
millions of people around the world
to enjoy the quick and simple experience of serving themselves a glass
of freshly squeezed juice on the
spot via a self-service formula that
delivers outstanding added value."
FROM its start in the 1980s, Zumex
has been committed to reducing
food waste via juicing, Berbel says.
"WE aimed to create new solutions
which have proven to be effective
in promoting the consumption
of all citrus fruit, and preventing food waste of all the fruit
and vegetables that are considered 'ugly foods' and have been
rejected in the market because
of their appearance," he says.
FROM the outset, she adds,
Zumex decided to turn the visual
defects of fruit into a virtue. Food
waste accounts for a third of the
food produced in the world.
"WASTING fruit because it
doesn't look perfect goes against
the Sustainable Development
Goals and, in fact, more and
more consumers are becoming aware of this," Berbel says.

Zumex's Speed
series juicers are
fast, easy to clean
and perfect for
grocery stores.

Zumex
rolls out
several
new
products
Valencia, Spain-based
Zumex offers a range of
juicing solutions tailored to
the different retail chains
it works with around the
world, says Manfred Berbel,
the company's global chief
sales and marketing officer.
Zumex's U.S. retail partners
include Whole Foods, HEB
and Wegmans.
New Zumex products
for use in retail include
the new Speed series,
the most powerful range
of juicers for high juice
demands, Berbel says.
"The new Speed S+plus
and Speed Up models are
perfect for grocery and
fruit and vegetable stores,"
he says. "They're very fast
and have excellent autonomy. They're also easy to
clean and offer a simple,
convenient self-service
juice experience for users."
Also new for Zumex is
the Versatile Pro All-inOne. It comes in two
www.supermarketperimeter.com

versions, Berbel says: a
tabletop version and a
podium version which is
ideal for retail and makes
it the most versatile and
compact solution on
the market.
"In addition, its new
features, which include
a new feeding system, a
new Easy Press tap and a
new bottle holder to simplify filling, enhance the
self-service experience,
making it easy to use and
delivering great performance in environments
such as convenience
stores, and small and
medium grocery stores,"
he adds.
Those features include
a new feeding system, a
new Easy Press tap and
a new bottle holder to
simplify filling. The narrow
podium - the smallest
footprint on the market -
is light yet resistant and
it can hold up to 52 liters

of waste, giving the juicer
amazing autonomy and
making it easy to move
according to everyday needs.
Last but not least,
Zumex's new Speed
Pomegranates, which is
the first high performance
pomegranate juicer for
retail. "It has the greatest
autonomy and is the most
robust on the market,"
Berbel says.
In addition to its new
juicers, Zumex also
recently introduced its
Citric Active TM, the first
cleaning product for professional juicers.
"It's one of its latest
developments and value
propositions to guarantee
maximum hygiene and
food safety," Berbel says.
"Thorough cleaning of
commercial and automatic
citrus juicers is essential
to ensure an efficient juice
service."
JANUARY 2020 - 41


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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