Supermarket Perimeter - January 2020 - 44

Produce: Organics

"However, shoppers also are looking to newer apple varieties that
offer a broader flavor profile than what we have traditionally found at
the grocery store," he adds.
Consumers want organic apples and pears available to them yearround, and Giumarra aims to meet that need by offering imported
options for them, Caloroso says.
"We did very well with our organic imported apples varieties - cripps
pink, granny smith, royal gala and imported organic pears - bartlett,
autumn bartlett, d 'anjou and Packham," he says.
Harris of Earthbound Farm says convenience seems to be the trend
that's driving most produce sales right now - but it's more about ease
without sacrifice than about single-serve or heat-and-eat.
"We are seeing a younger, more diverse population base that is shopping in different ways than before," she says. "Our greens and vegetables
are the perfect answer to that kind of shopping."
Organic sales are following the clean living/healthy lifestyle trends
that are popular today, Grabowski of Well-Pict says, especially with the
younger generations.
"And as usual, social media plays an important part in all of that," he
adds. "New food recipes, diets and product information (good or bad)
are all a daily staple of one's electronic media reading."

Organics Unlimited's banana program
checks several sustainability and
corporate responsibility boxes.

room to develop this sector of the apple
category, it's time to promote organic
apples in larger quantities and these two
bag sizes are great vehicles to do that.
Organic shoppers are big purchasers of
produce, so let's get them to buy more of
a popular fruit like apples!"
Envy apples also gained significant
traction in the past year, says Gardner of
Oppy, and for good reason, considering
they ranked first in flavor, texture, aroma and appearance when tested
against several products in the category, according to independent
research in April 2019.
"Go to theultimateapple.com to learn more," she says. "Envy also has
a great supply this year to meet this fantastic demand and popularity."
The overall demand for organic fresh produce has remained strong,
says Sinks of Sage Fruit.
"Therefore, we have made investments to expand our organic
program," he adds. "Not only are we planting new acreage of organic
orchards, but we are actively transitioning our conventional orchards."
Organic Honeycrisp apples remain a consumer favorite, Sinks says.
44 - JANUARY 2020

With a larger crop of apples this year - including organic apples -
Stemilt is seeing retailers go bigger with their organic displays to move
more volume, Shales says.
"Regular promotions with multiple organic varieties on-ad at least
once a month is a great step to take to increase organic sales," she says.
"We have many vehicles at their disposal including high-graphic cartons
and pop-up display bins that call out Artisan Organics."
Caloroso of Giumarra says eye-catching, theme-oriented displays
work well for promoting organic produce.
"A retailer could cross-promote our organic avocados with organic
onions and tomatoes - particularly during big celebratory events like
football games, holidays, etc.," he says.
Sinks of Sage Fruit agrees, saying cross-merchandising with healthier
options is ideal for organic produce items.
"Organic buyers see their choices as being a better alternative to conventional options," he says. "Perhaps try merchandising with steel-cut
oats for a breakfast idea, or with other items in the produce department
for a flavorful salad. Pair the displays with recipes and give the consumer an idea on how to use the items."
Harris of Earthbound Farm says consumers are always looking for
more information on where their food comes from, and they expect
more transparency from organic brands.
Making sure there is plenty of informational signage about a department's organic produce, whether an integrated or segregated set, is key
to giving shoppers the opportunity to choose, she adds.
"Retailers can best promote their organic items by connecting their
shoppers back to the farm as well as providing recipe inspiration,"
Harris says.
"By answering the question: 'What do you want to eat?' at the shelf,
with appetite-appealing photos and recipes, retailers are also able to
build the basket with purchase across the store."

www.supermarketperimeter.com

ORGANICS UNLIMITED

Promotions go big


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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