Supermarket Perimeter - January 2020 - 47

MAKING SALMON
A GO-TO PROTEIN
Salmon is easy to add to any
pasta dish and can be swapped
in for any recipe that features
chicken. Retailers should do
everything they can to get that
message across to consumers.

Salmon is one of the star performers of the fresh seafood case, and its
star continues to rise.
From 2017 to 2018, salmon's share of supermarket retail space
increased from 18% to 19% of total seafood sales, according to the
Tromso, Norway-based Norwegian Seafood Council.
That share should increase when this year's final numbers are in, and
rise again in 2020, says Egil Ove Sundheim, the council's U.S. director.
The council sees salmon as a perfect "gateway food" to get
Americans to eat more seafood. Two servings of fish per week is the
government-sanctioned recommendation for the average American,
but only one-third of consumers meet that goal.
Much of the increased demand for salmon, Sundheim says, can be
traced to a significant shift in public perception in recent years.
"Consumers no longer think of salmon as something that they should
only get at a restaurant," he says. "They are gaining confidence in their
kitchens. In fact, we've seen salmon transition from a luxurious, rare
meal to a staple in consumer diets."
Consumers, he adds, are more informed now than in previous years
about salmon's versatility in recipes and cuisines. They have a better
handle on how to incorporate salmon into various meals and dayparts.
And the seafood industry has responded to increased consumer need
for flexibility by offering a variety of cuts and options, both at the seafood counter and in the frozen aisle.
"Seafood counters are beginning to allow consumers to choose the
size of their salmon cut, offering better flexibility and the ability to lessen
food waste," Sundheim says. "They're also able to increase value-added
products at the counter. Conversely, the frozen aisle offers the convenience and flexibility that frozen meats provide for busy families."

An easy introduction

NORWEGIAN SEAFOOD COUNCIL

Retailers look to
consumer favorite to
give category a boost
BY ANDY NELSON

Washington, D.C.-based Blue Circle Foods expects to see continued
growth in its line of Happy Fish value-added products, quick-cooking
small salmon patties that are cut into the shapes of fish, with just salt
and pepper added.
The product is currently being sold in stores in five sales regions of
Austin, Texas-based Whole Foods Market. In 2020, Blue Circle hopes to
take Happy Fish nationwide, says Nina Damato, the company's supply
chain manager.
"We're always trying to find new ways to introduce seafood into
peoples' diets, and innovating new products is key for us," Damato says.
"We've found that Happy Fish has gotten great traction, and we look
forward to seeing it grow."
Happy Fish ship six to a 7.5 oz pack and typically retail at about $4.99,
Damato says. That price point was chosen to be as "approachable" as
possible to consumers who may not be entirely confident about buying
seafood.
"People didn't feel encumbered by it," she says. "It's not this huge
amount of seafood you have to purchase. You can try it, become familiar with it. And it's pure protein. We think it's a pretty good value."
Happy Fish is an easy concept for consumers to understand as soon
as they see it, Damato says. "It's just sort of a reinvented fish finger,
so you can wrap your head around that and really see the potential.
Adding it to salad or pasta, there are so many ways to prepare it. People
really like that aspect of it."
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JANUARY 2020 - 47


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
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Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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