Supermarket Perimeter - January 2020 - 49

from Norway's salmon products in a variety of forms - from frozen to
fresh and salmon filets to value-added salmon.
"We're proud to offer a range of products to fit everyone's needs,"
Sundheim says. "While at the grocery store, shoppers should note that
both farmed and wild salmon are safe, nutritious choices."
Over the last few years, the industry has seen growth in the sales of
prepackaged fresh seafood, he says. That trend is expanding the opportunities for sales and for the consumer to find selected products - like
Norwegian salmon - at times when the seafood counter is not fully
stocked, he adds.
It's also broadened the fresh seafood offering to retailers who do not
have a fresh seafood counter.
"Both fresh and frozen portions are popular products at retail,"
Sundheim says. "Prepackaged fresh salmon has expanded the market
and we now see a strong growth in sales for this category. This has
to do with both availability, convenience and the fact that Norwegian
salmon is a very versatile product."
Frozen portions, he adds, offer the consumer the opportunity to have
individual portions available whenever they need. That ensures top
quality at the same time, as the consumer can defrost only the amount
needed, keeping food waste at a minimum.
Over the years, the seafood category has grown beyond the seafood counter, although most sales still come from behind the counter,
Sundheim says.
Sales of prepacked seafood continue to trend up, Sundheim says.
Popular choices include trays with salmon filets, he says.

Prepackaged fresh salmon
has expanded the market and
we now see a strong growth
in sales for this category."
Egil Ove Sundheim, Norwegian Seafood Council
"With the prepacked category picking up, salmon has been a category
of seafood that has been put into the casing and is more available to
customers," Sundheim says. "In fact, more major supermarket retailers
are initiating seafood concepts such as expanded prepackaged foods in
the frozen aisle."
Because of that change, consumers can pick the type of fish they
want, which allows them to be more flexible with their selection.
Consumers are no longer restricted by the hours the seafood counter
happens to be open.
"The (salmon) product roster has changed in recent years to shift
from a behind-the-counter selection to prepackaged and a wider
variety of frozen options," Sundheim says. "We see that the sales in the
prepackaged category has the strongest growth in US retail, so this is a
category to watch out for." Retailers, he adds, would be wise to consider
these trends when plotting their salmon merchandising.

www.supermarketperimeter.com

EATALY SWITCHES TO
NORDIC BLU SALMON
Eataly, the largest Italian retail and dining experience
in North America, has chosen Nordic Blu Salmon,
which has a Green rating from environmental watchdog group Seafood Watch, as the official Atlantic
salmon to supply its stores across the country,
including locations in Boston, New York, Chicago, Las
Vegas and Los Angeles.
"We're honored that the first national partnership for
Nordic Blu Salmon is with Eataly, a brand respected
around the world for quality and authenticity," says
Mike Moniz, managing director of CleanFish, the sole
importer of Nordic Blu to North America.
Nordic Blu Salmon is now the only Atlantic salmon
sold at Eataly fresh counters and on their restaurant menus.
"At Eataly, we look to provide our customers with the
most sustainably raised fish that fits strict guidelines
and is audited by 3rd party companies. I was excited
when I came across Nordic Blu, as it surpassed our
standards," says Peter Molinari, quality head of meat
and seafood at Eataly North America. "For us, it was
a long search to find a sustainable Atlantic Salmon
that also tasted great, so we are excited to now officially have a trusted partner."
Produced in Norway by Salten Aqua Group, Nordic
Blu Salmon made its debut this year at SENA19.
Scored on a range of sustainability measures, from
chemical use to impact on the surrounding ecosystem, Nordic Blu is the highest eco-rated Atlantic
salmon in the world with a score of 7.17 from Seafood
Watch, exceeding the practices of its Yellow-Rated
competition by a wide margin.

JANUARY 2020 - 49


http://www.supermarketperimeter.com

Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
Supermarket Perimeter - January 2020 - 59
Supermarket Perimeter - January 2020 - 60
Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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