Supermarket Perimeter - January 2020 - 52

MEAT
BY ANDY NELSON

Responsibility
throughout the
supply chain

52 - JANUARY 2020

FOOD SAFETY IS THE RESPONSIBILITY of everyone
in the beef supply chain, says Josh White, executive
director of producer education and sustainability for the
Denver-based National Cattlemen's Beef Association, a
contractor to the Beef Checkoff.
And, he says, it all starts at the ranch level. For more
than 30 years, U.S. beef producers have participated
in the Beef Check-off funded, Beef Quality Assurance
(BQA) program, an educational program aimed at
ensuring that animals, the environment and consumers
are well cared for within government guidelines and
regulations.
"BQA provides systematic information to farmers and
ranchers on how practical cattle production methods,
including optimum management and care, can improve
the quality and safety of beef," White says.
While beef farmers and ranchers have been committed to raising cattle the right way, the BQA program had
been entirely producer facing until October, when the
association introduced consumers to the program via
an integrated marketing and communications campaign
from its famous "Beef. It's What's For Dinner" campaign.
"It brings the BQA program to life by highlighting how
cattle farmers and ranchers across the country raise
cattle under BQA guidelines," White says.
According to market research, the majority of
www.supermarketperimeter.com

consumers say they consider how and where their food
is raised when making a meal.
With 85% of beef produced in the U.S. coming from
a farmer or rancher who has been BQA certified, White
characterizes the decision to introduce consumers to the
program - and thereby sharing the ongoing commitment of cattle farmers and ranchers to their animals and
providing the safest and highest quality beef possible -
as "an obvious decision."
Of course, producers are just the first step in the food
safety process. All along the fresh beef supply chain,
industry partners are committed to ensuring the health
of the meat they supply to consumers, says Mandy Carr
Johnson, the association's executive director of science,
culinary and outreach.

Safe meat = delicious meat
Westminster, Colorado-based Niman Ranch's food safety
best practices start on the farm and continue until the
product reaches the consumer's plate, says Russ Smoke,
the company's vice president of processed meats.
"It's foundational to everything we do and provides
piece of mind for our customers and farmers alike,"
Smoke says.
All of the 740 small and mid-sized independent farms
in Niman Ranch network's are required to follow strict

MILKHOUSESTUDIOS

Properly cleaning
equipment is just one
of many essential
checkpoints in producers'
food safety protocols.


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
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Supermarket Perimeter - January 2020 - Commissary Insider
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Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
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Supermarket Perimeter - January 2020 - 68
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