Supermarket Perimeter - January 2020 - 57

INSIDER
SPOTLIGHT

Fresh-cut fruit

R&D

Organics

SHELF LIFE
by Andy Nelson

APEEL SCIENCES

IN SEPTEMBER, Cincinnatibased retail giant The Kroger Co.
announced that it would start
selling Apeel-branded avocados
nationwide.
Since then, Santa Barbara,
California-based Apeel Sciences
has upped the ante with new
industry partnerships highlighting its shelf life-extending
technology.
In October, Apeel announced
an agreement with Delta, British
Columbia-based Houweling's
Group, a world-renowned greenhouse vegetable grower and
marketer. The Houweling's Group
will have access to Apeel's plantbased technology to replace the
single-use plastic wraps on its
English cucumbers, reducing
food and plastic waste at the
same time, says Michelle Masek,
Apeel's spokesperson.
And in November, Apeel
announced it was partnering
with Yakima, Washington-based
Sage Fruit Co. to bring organic
Apeel apples to select markets,

marking Apeel's first major partnership in the apple category.
Several popular varieties will
be offered, including Honeycrisp,
Fuji, Gala, Pink Lady, and Granny
Smith. The apple industry's adoption of Apeel, which is approved
for organics, means organic-conscious consumers can enjoy this
iconic fruit during times of the
year that were never possible
before, Masek says.
"It's an exciting time for us,"
she says.
Made from materials found in
plants, Apeel adds an extra "peel"
to the surface of fresh produce
to slow water loss and oxidation
- two major factors that cause
spoilage. For suppliers and retailers, Apeel is the only postharvest
solution that creates an optimal
microclimate inside every fruit
or vegetable, maintaining quality,
extending shelf life and transportability - with reduced reliance
on refrigeration and controlled
atmosphere. Apeel appeals
to 21st century consumers

concerned about sustainability
and food waste, Masek says.
"Global concern for the environment is rising around the
world, especially among younger
generations, and people feel
that living in a way that is good
for themselves, good for other
people and good for the environment is a priority," she says,
citing Globescan data. "That said,
living a healthy and sustainable
lifestyle is often seen as being
too expensive, price being the
greatest barrier for people living
as sustainably as they want to."
Apeel, Masek says, is the only
approach to preventing food
waste that's plant-based and benefits everyone in the supply chain
- from the grower all the way to
the consumer at home.
"Suppliers have more control
because they
can allow fruit to
reach peak quality and maintain
it with Apeel, and
they can ship in
more desirable
windows or gain
access to new
markets with
longer transit
times," she says.

www.supermarketperimeter.com

"Retailers experience less food
waste and can sell produce that
retains its quality and freshness.
And shoppers can purchase fruit
with a longer window to enjoy it,
wasting less food and money in
the home."
Food waste impacts all edges
of the supply chain, and the Apeel
team is hard at work expanding
into new produce categories and
markets, Masek says.
One in 8 Americans struggle
with hunger, she points out.
Saving even one-third of wasted
food from landfills would help
feed everyone in need.
By extending shelf life and
slowing down spoilage, Masek
says, Apeel dramatically reduces
everyone's food waste - from
farmer to packer to retailer to
consumers at home.

JANUARY 2020 - 57


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Supermarket Perimeter - January 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2020

Supermarket Perimeter - January 2020
Editor's Note: The future of baking, now
Contents
The wire
Gen Z
Making memories
Bakery: Boosting impulse sales
Bakery: Sampling
Deli & Prepared Foods: Cross-merchandising cheese
Meat & Poultry: Case ready meats
Meat & Poultry: Natural meats
Produce: Instore juicers
Produce: Organics
Seafood: Salmon
Food Safety: Meat
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - Supermarket Perimeter - January 2020
Supermarket Perimeter - January 2020 - 2
Supermarket Perimeter - January 2020 - Editor's Note: The future of baking, now
Supermarket Perimeter - January 2020 - Contents
Supermarket Perimeter - January 2020 - 5
Supermarket Perimeter - January 2020 - The wire
Supermarket Perimeter - January 2020 - 7
Supermarket Perimeter - January 2020 - Gen Z
Supermarket Perimeter - January 2020 - 9
Supermarket Perimeter - January 2020 - 10
Supermarket Perimeter - January 2020 - 11
Supermarket Perimeter - January 2020 - 12
Supermarket Perimeter - January 2020 - 13
Supermarket Perimeter - January 2020 - Making memories
Supermarket Perimeter - January 2020 - 15
Supermarket Perimeter - January 2020 - 16
Supermarket Perimeter - January 2020 - 17
Supermarket Perimeter - January 2020 - 18
Supermarket Perimeter - January 2020 - 19
Supermarket Perimeter - January 2020 - Bakery: Boosting impulse sales
Supermarket Perimeter - January 2020 - 21
Supermarket Perimeter - January 2020 - 22
Supermarket Perimeter - January 2020 - 23
Supermarket Perimeter - January 2020 - Bakery: Sampling
Supermarket Perimeter - January 2020 - 25
Supermarket Perimeter - January 2020 - Deli & Prepared Foods: Cross-merchandising cheese
Supermarket Perimeter - January 2020 - 27
Supermarket Perimeter - January 2020 - 28
Supermarket Perimeter - January 2020 - 29
Supermarket Perimeter - January 2020 - 30
Supermarket Perimeter - January 2020 - 31
Supermarket Perimeter - January 2020 - Meat & Poultry: Case ready meats
Supermarket Perimeter - January 2020 - 33
Supermarket Perimeter - January 2020 - 34
Supermarket Perimeter - January 2020 - 35
Supermarket Perimeter - January 2020 - Meat & Poultry: Natural meats
Supermarket Perimeter - January 2020 - 37
Supermarket Perimeter - January 2020 - 38
Supermarket Perimeter - January 2020 - 39
Supermarket Perimeter - January 2020 - Produce: Instore juicers
Supermarket Perimeter - January 2020 - 41
Supermarket Perimeter - January 2020 - Produce: Organics
Supermarket Perimeter - January 2020 - 43
Supermarket Perimeter - January 2020 - 44
Supermarket Perimeter - January 2020 - 45
Supermarket Perimeter - January 2020 - Seafood: Salmon
Supermarket Perimeter - January 2020 - 47
Supermarket Perimeter - January 2020 - 48
Supermarket Perimeter - January 2020 - 49
Supermarket Perimeter - January 2020 - 50
Supermarket Perimeter - January 2020 - 51
Supermarket Perimeter - January 2020 - Food Safety: Meat
Supermarket Perimeter - January 2020 - 53
Supermarket Perimeter - January 2020 - 54
Supermarket Perimeter - January 2020 - 55
Supermarket Perimeter - January 2020 - 56
Supermarket Perimeter - January 2020 - Commissary Insider
Supermarket Perimeter - January 2020 - 58
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Supermarket Perimeter - January 2020 - 61
Supermarket Perimeter - January 2020 - 62
Supermarket Perimeter - January 2020 - 63
Supermarket Perimeter - January 2020 - Classifieds
Supermarket Perimeter - January 2020 - Ad index
Supermarket Perimeter - January 2020 - Fresh takes
Supermarket Perimeter - January 2020 - 67
Supermarket Perimeter - January 2020 - 68
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