Supermarket Perimeter - February 2020 - 33

ultra-versatile sriracha to everything from eggs and fries
to Japanese donburi bowls with meat, veggies and protein
simmered together and served over rice. Cargill is seeing
consumers move beyond the familiar sweet and sour flavors
to include bold and spicy. This includes interest in chili
sauces using a range of exotic peppers. Michael Baumber,
technical service representative, Cargill, mentions the growing popularity of India's ghost pepper, Korea's fermented
gochujang and harissa from Tunisia.
New Food magazine predicted that, among Westerners,
the Asian food inspired trend will continue with consumers
looking beyond mainstream pho and Bahn mi sandwiches.
Today's inspiration is driven by the internet, social media,
street food, fusions and word of mouth. As evidence, some
2020 trend articles point toward blends of Mexican and
Southeast Asian, Cantonese Chinese and Peruvian, and
American South with Japanese. Interest in Levantine cuisine
(Israeli, Turkish and Lebanese) will also rise, according to
Modern Restaurant Management.
"We're as diverse as a country as we've ever been, and
there's a growing appreciation and desire for the cuisine
to be representative of that diversity," says Eric Richard,
education coordinator for the Madison, Wisconsin-based
International Dairy Deli Bakery Association (IDDBA). "People
are open to trying new things and this includes branching
out to a variety of other cuisines."

More than Grocery Shopping

Home entertaining is on the rise, particularly among younger
generations. Budget-conscious consumers are looking to curb
entertaining costs and efforts by combining store-bought and
homemade items. Mintel's Cooking in America - US report,
released in October, found that although cooking is not always a
frequent activity, consumers are looking for ways to spend more
time cooking.
Cooking's rise in popularity offers the instore deli a dual
opportunity: meet consumer demand for new and innovative Asian
flavors and offer a way to make meal planning and entertaining
easier. Perimeter departments interested in attracting new
audiences can offer sampling and demo easy-to-prepare Asianinspired foods in the deli and produce sections, in addition to
offering RTE soups, wings, side dishes and sushi to round out a
snack, meal or party offering.
12%

COOKING PROFILES
Among Americans aged 18+

12%

17%

ǍሒԽ౪̻
ɜ

The concept of experiential dining with Asian flavors is
nothing new to the instore deli. Several years ago, at its
annual tradeshow, IDDBA created its own pho bar. Asian
food offerings also dovetail well into the continuing grocerant trend, which finds consumers visiting not just to buy
groceries but to also dine in. Some grocery stores are capitalizing on this by adding extra dine-in seating.
Once in the store, consumers crave an experience
such as having their meal made over a Japanese cooking
bowl fueled by charcoal. Dating back to the 8th century,
the Hibachi grill remains a draw for businesses such as
Kowalski's Markets, Woodbury, Minnesota. Here, customers
can customize a fresh-to-order meal by choosing protein,
vegetables, noodles and sauce at the grocer's instore hibachi
stations.
Richard recommends incorporating the experiential to
connect with consumers, particularly younger generations
who are more attracted to customization and exotic foods.
"Trying new things and having the ability to customize it
are concepts that go nicely with Asian food offerings," he
continues.

COOK'S HELPER

32%

Enthusiastic Cooks: 81 million
adults who cook four or more times
per week, they love or like cooking a lot

27%

Avoidant Cooks: 68 million
adults who cook three or fewer times per week, dislike cooking or only like it a little, cook because they must, not because
they want to

Aspiring Cooks: 44 million
adults who cook three or fewer times per week but still love or like
cooking a lot and cook because they want to, also interested in
improving their skills

Retail-Minded Focus

Unenthusiastic Cooks: 33 million
cook four or more times per week but do so out of necessity

Driven by what's happening in restaurants regionally and
nationally, retailers are looking to satisfy consumers who
want a more authentic Asian food experience from the

Non-Cooks: 33 million
never cook
www.supermarketperimeter.com

FEBRUARY 2020 - 33


http://www.supermarketperimeter.com

Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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