Supermarket Perimeter - February 2020 - 34

Deli: Asian cusisine

REGIONS AND FOODS OF ASIA
Central Asia
Tajikistan, Uzbekistan,
Kazakhstan,
Turkmenistan,
Kyrgyzstan

East Asia
China, Mongolia,
North Korea, South
Korea, Japan, Hong
Kong, Taiwan, Macau

South Asia
Sri Lanka, Bangladesh,
India, Afghanistan,
Pakistan, Bhutan,
Nepal, the Maldives

Foods/Dishes from the
area: kebabs, manti,
dumplings, borscht,
shorba, biryani

Foods/Dishes from
the area: fermented
condiments like kimchi
and gochujang, a red
chili paste made with
fermented soybeans

Foods/Dishes from
the area: popped lotus
and water lily seeds,
biryani, nihari, momos
(dumplings), kebabs,
kottu, masala dosa

instore deli. Innovasian Cuisine, Tukwila, Washington, designs hot case,
cold service case and grab-and-go items to help retailers build sales in
Asian foods. The company also offers a line of single-serve rice bowls
and noodle dishes designed to "make solo mealtimes more special."
Chefs from SNOWFOX Sushi, Houston, prepare fresh sushi made with
sustainable fish daily in kiosks located by the deli or near the seafood
section. The company offers fresh sushi in close to 900 locations
throughout the U.S. and is currently in Albertsons, Kroger, Wise Market
and two wholesale club markets. The company is known for adding the
"show business" back into retail sushi.
"Not many people have seen full-service sushi made in a grocery
store before," says Jason Yang, buyer, JFE Franchising, Houston. "Our
sushi chefs keep core hours so there are more opportunities for consumers to see them in action. We want to show that the product is fresh
by making sushi right in front of them."
Instore, a refrigerated case holds grab-in-go options prepared by
the chef all day during operating hours. To introduce sushi to new
audiences, SNOWFOX arranges a daily instore sampling of fully cooked
sushi. Samples include the New York Crunch roll, the company's
best-selling roll, and the Crunch Shaggy Dog. "America is diverse and
our Asian food categories continue to grow, so this is an opportunity to
let consumers try something new," Yang says. Consumers can also take
home SNOWFOX retail sauces, including its popular spicy mayo.

Mainstreaming Authentic
Wegmans, headquartered in Rochester, New York, offers a range of
sushi rolls, bowls and meals for instore dining and grab-and-go. As
part of its Food You Feel Good About initiative, the products are free of
artificial colors, flavors and preservatives and have no gluten-containing
ingredients. Wegmans works with specialized suppliers to source products such as its sushi vinegar, nori, wasabi and rice to create consistency and authenticity in its sushi products.
Keeping foods like sushi safe is also an important tenet of consistency
34 - FEBRUARY 2020

Southeast Asia
Brunei, Cambodia,
Indonesia, Laos,
Malaysia, Myanmar,
Philippines, Singapore,
Thailand, Timor, Lester,
Vietnam, Christmas
Island, Cocos Island

Western Asia
Georgia, Armenia,
Azerbaijan, Turkey,
Cyprus, Syria,
Lebanon, Israel,
Palestine, Jordan, Iraq,
Iran, Kuwait, Bahrain,
Qatar, Saudi Arabia

Foods/Dishes from the
area: pho, banh mi,
nasi goreng, laksa, char
kway twow (smoky
fried noodles on the
street), ema datshi
(chilis and cheese)

Foods/Dishes from
the area: kebap, simit,
kahvalti, makaronia tou
fournou, quzi (rice with
lamb and nuts), dizi

and authenticity. The kitchens of Roche Bros. and Brothers Marketplace
in Wellesley, Massachusetts, offer sushi prepared fresh instore by trained
chefs from Mai Sushi, a multi-concept solution provider of sustainable
pan-Asian cuisine at its 17 stores. The Philadelphia-based Mai Sushi
follows the Monterey Bay Aquarium Seafood Watch standards for seafood sourcing and educates the Food and Drug Administration on food
safety issues as they relate to sushi products.
Bento Sushi, headquartered in Markham, Ontario, Canada, operates
more than 900 locations providing made-fresh onsite daily sushi and
hot Asian foods. The Bento Express arm of the company works with
grocery and convenience stores to offer sushi. For consumers who
want to create Asian-inspired drinks and foods at home, the Bento at
Home line includes a range of Asian condiments, ginger, rice, tea and
seaweed sheets.
"I think consumers are looking for both authenticity and a mainstream experience," Yang says. "We find customers tend to ask if things
are authentic. They also look to our chefs as a resource for Asian foods
outside of the grocery store. They will ask our chef's recommendations
for Asian restaurant dining options in the area. This accommodates
those who want an authentic experience and provides a level of comfort for those who want a mainstream option."
Yang predicts that with the growing number of resources and technology to access Asian foods online, the ability to seek out authentic
food options including Korean barbecue, sushi, Chinese hot pot and
American-style Asian foods will continue to grow. This will be especially true in areas without a local Asian market where mainstream
grocery stores will supply these things.
"Who's to say if one thing is more authentic than another? What is
important is that the food is fresh, tasty and it makes consumers want
to come and try it again and to make it a destination as a lunch or
dinner option," Richard says. "Authentic as a word is a bit challenging. If
you're going to do something, do it right. Make sure it's fresh, made to
order and tastes great."

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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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