Supermarket Perimeter - February 2020 - 37

Across all proteins, PVC Overwrap-though still the
most predominant package type in the case-has shrunk
from 51% to 34%, while vacuum, regardless of package type,
has grown from 10% to 29% in that same time period."
Shawn Harris, Sealed Air
"Across all proteins, PVC Overwrap-though still the most predominant package type in the case-has shrunk from 51% to 34%, while
vacuum, regardless of package type, has grown from 10% to 29% in
that same time period," says Shawn Harris, director of retail business
development for Sealed Air, a packaging company in Charlotte, North
Carolina.
According to the Washington, D.C.-based Food Marketing Institute
FMI and Nielsen, whose U.S. headquarters are in New York, 70% of
homes will purchase food online by 2025, which includes home delivery from the supermarkets. Harris notes this provides an opportunity for
leak-proof packaging that takes up a small amount of space.
"This alone should drive the trend of increased vacuum package penetration we have witnessed in the National Meat Case Study," he says.
Rafael Rivera, manager of food safety and production programs for
the US Poultry and Egg Association, Tucker, Georgia, has noticed a rising interest in having more individualized packaging for ease of storage.
"Many consumers might buy fresh chicken but end up freezing it, so
packaging should be able to protect the freshness and quality of that
product," he says. "Also, a package should be able to protect the safety
and quality of the product and also be able to be disposed of in an environmentally friendly way."
These individual packs can also have special marination to provide
diversity in flavors.
John Kelly, marketing director-poultry/processed meats
for Cryovac Brand Food Packaging, a division of Sealed
Air, notes that easy open materials and packages that are
"freezer ready" are becoming more and more popular.
"The continued migration to more retail case ready
packaging provides an opportunity for retailers to improve
consistency, reduce labor costs and increase sales through
a reduction in out of stocks," he says. "These innovations
also enhance the consumer's experience when interfacing
with these proteins."
Kim Magon-Haller, marketing manager for Triangle
Package Machinery Company, a Chicago-based manufacturer of vertical form fill seal (vffs) bagging machines and
weighers, continue to see meat and poultry packagers who
are looking for flexibility.
"They want to run a variety of package styles geared
toward various product lines or for multiple uses, such as
retail and foodservice. They'd like bags with reclosable
zippers. And they want to run it all on the same machine,"
she says. "Fortunately, there are new innovations designed

to help fulfill this request for flexibility." Rich Cisek, CEO of Peco-Inspx, a
San Carlos, California-based food safety company, says the demand for
high protein, ready-to-eat and pre-cooked/marinated meat and poultry
products has increased dramatically, which has changed the style of the
packaging, but more so the marketing of the product.
"Additionally, with the increase in transportation costs, packaging for
meat and poultry has become much more efficient in terms of space,"
he says.
"We are seeing more innovation around minimizing package materials while maximizing presentation and safety. To this end, vacuum sealing has helped significantly."

Packaging Leads to Sales
Proper packaging presents meat and poultry products in a way that
convinces consumers to buy the items.
"Presentation and the information that is printed on the package
should be simple and straightforward enough for a customer to get the
information they need about the product before buying it," Rivera says.
"It is important that a customer is able to assess the quality of the product before buying it, so the package has to provide a way to do that."
Product placement on the shelf is also
important for big sales. Rivera notes a
product should be accessible so that a

www.supermarketperimeter.com

The latest
packaging
technologies
from Triangle
reflect
customer
demand for
flexibility.

FEBRUARY 2020 - 37


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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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