Supermarket Perimeter - February 2020 - 40

Meat & Poultry: Packaging

exact-weight, etc. Also, healthy and socially conscious shoppers are
driving the growth of organic and antibiotic-free options in the meat
case, bringing in new consumers and additional sales to this category.
"Retailers can utilize point of sale and point of purchase collateral
to highlight the benefits of case ready packaging and convenience
features," Kelly says.
Cisek says the latest innovations for meat and poultry packaging are
largely driven to increase marketing/branding opportunities, transportation savings, food safety, and consumer happiness.
"There are several elements that create a culinary experience, including taste, experience, company, presentation, odor, etc.," he says.
"When it comes to purchasing meat and poultry products there are
also several factors to drive a good experience including the packaging,
transparent of ingredients, look and feel, portability, eco-friendliness and of
course safety." He suggests retailers add a variety of different elements to
packaging to draw attention to consumers. Popup stands, bright colors,
mascots, labeling, and packaging styles are just a few examples.

Green Measures
Another concern that is driving the demand for innovative packaging is
the environmental impact of packaging and food waste.
"New packages for meat and poultry should be able to address that
concern in the future, so you have to consider packaging disposal that

is environmentally friendly after use," Rivera says. "Packaging also needs
to consider the protection of that product, so it should be able to extend
shelf life and maintain overall quality and safety of that product so
that there's a reduced need to throw the product away along with the
packaging."
For instance, two of Sealed Air's latest sustainable food packaging
innovations are Cryovac brand plant-based roll stock, designed for
recycling and Cryovac brand Darfresh skin packaging options made
with recycled PET materials. Harris notes there is heavy interest in this
meat and poultry packaging because of rising consumers' desires to
save the planet.
"The Darfresh on Tray vacuum skin meat packaging helps extend
the shelf life of case-ready fresh meat," he says. "A sustainable solution,
this package offers 100% film utilization, meaning zero scrap and zero
film going into the landfill. Additionally, the meat packaging provides
excellent merchandising with premium features, such as easy-open,
leak-proof and freezer-ready."
Also, consumers are more interested in knowing exactly what is in
their food, so transparent packaging and easy to read labeling can help
convey key information."As consumers look for more information about
where their meat comes from, what is in their food and how it was
produced, packaging can be a powerful messenger to provide the detail
they seek," Kelly says.

PROTEIN PERSPECTIVES: THE CASE FOR MEAT

SP: What should the animal
protein industry in general do
to push back against the claims
of plant-based?
JG: We here at Swaggerty's
believe there's a strong
argument to not push back
against claims from the plantbased movement, per se. We
may all agree - shoppers
and consumers will ultimately
decide which animal and plantbased protein items will remain
or leave the highly competitive
refrigerated and frozen retail
spaces across the U.S.

40 - FEBRUARY 2020

SP: What has Swaggerty's
done, and what more can you
do, to promote your animal protein products in this
environment?
JG: Be authentic and
dedicated to the category.
Be proactive. When you
make premium products,
it's a lot more fun to drive
shoppers to try them. We
plan on continuing to promote
the authentic features and
benefits of our premium brand
products to our core markets.

SP: What do animal protein
products deliver that plantbased can't?
JG: Some of the common
arguments are plant-based
protein products (i.e. imitation
meat products) do not offer
near the flavor, taste, texture,
and eating experience one
gets from cooking minimally
processed, minimal-ingredient
meat products.  Our products
have simple ingredients
that are easy to read and
understand, which makes
it easier for consumers
to understand what they
are eating.

www.supermarketperimeter.com

SP: Are you optimistic that
Swaggerty's and the animal
protein industry in general
can thrive in this "new protein world"?
JG: Absolutely, we are
optimistic. Our recipe and
process is in its 90th year.
While the channels and
distribution continue to evolve,
indicators suggest premium
meat or "animal based protein"
products which Americans
love to consume on a regular
basis are still in high demand.
It appears to us that those who
listen to customers and meet
their real needs will thrive.

SWAGGERTY'S

Supermarket Perimeter sat down with John Gladney of pork sausage specialist
Swaggerty's Farm for an exclusive Q and A on plant-based foods and the meat
industry's place in this new protein market environment.


http://www.supermarketperimeter.com

Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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