Supermarket Perimeter - February 2020 - 46

Produce

Snacks
BY ANDY NELSON

Year-round coverage guaranteed
"Only NatureSweet products are grown to a specification 365 days a
year, meaning our retailers and consumers get the same flavor, color,
size and firmness all year round," she says. "If they don't meet that
specification, they don't get the NatureSweet name. Even in winter, our
products are guaranteed to taste great or the consumer receives their
money back."
NatureSweet's high standards for quality and freshness are the
driving forces behind the growing popularity of its snacking products,
she adds.
All of NatureSweet's small tomato offerings as well as its mini cucumbers and mini peppers are perfect for snacking, Behl says.
New on the company's snack-ready roster are Comets, the company's sweetest tomato yet. The marketing pitch: grown specifically for an
"out of this world snacking experience."
A yellow tomato variety, Comets launched in July.
Through recent consumer research, NatureSweet learned that there
was demand for its most popular tomato colors like red, yellow, and
46 - FEBRUARY 2020

orange at an introductory
price. Because of this insight,
the company developed a
new Constellation 10-oz offering
that will give new consumers a pathway into the world of medley tomatoes, Behl says.
There are several ways NatureSweet differentiates its products in a
competitive marketplace, Behl says. A big one is people.
"We believe that what really sets our products apart from the competition is our amazing associates, who carefully cultivate our products
from seed to shelf. It's because of their love, day in and day out, that our
products grow to be so sweet."
NatureSweet is so employee-focused, it features content on the
underside of its product labels featuring associates, with links to its
website to hear their stores directly from them.
Transparency is another way NatureSweet tries to stand out,"
Behl says.
"We believe in giving our consumers a full look into our greenhouses
so they can feel confident about picking up our products at their local
retailer," she says.
NatureSweet is also 100% vertically integrated. The company owns
and operates 100% of its greenhouses, so it controls every step of the
growing process. It starts, Behl says, with the best seeds that are nurtured throughout the greenhouse-grown process by associates who
handpick the tomatoes off the vine at the peak of sweetness to provide
consumers with high-quality tomatoes all year long.

Creative merchandising, seasonal style
Hothouse vegetable grower-shipper Pure Flavor got into the Christmas
spirit this winter to get the word out about its Mini Munchies veggie
snack packs.
"This holiday season, something magical happened, even more
magical than usual. At the North Pole, we were getting letters from kids
but something was different. Instead of the remote-control cars, video
games, or super dolls, it was all about the Mini Munchies," Bernard,
Head Elf at the North Pole, says in a video Pure Flavor released the week
before Christmas.

www.supermarketperimeter.com

MUCCI, PURE FLAVOR, NATURESWEET

SNACKING IS ALL THE RAGE, as Americans find
they just don't want to take the time for three sitdown meals.
At the same time, more and more consumers say
they're trying to eat more healthfully.
Put those two trends together, and it's small wonder that demand is surging for fresh produce snacks, and suppliers and
retailers are hustling to meet the demand.
Consumers are looking for healthy, on-the-go snacking options
they can easily implement into their fast-paced lives, says Lauren Behl,
broadline brand manager for San Antonio-based NatureSweet, a category leader in greenhouse tomato production.
"They want convenience without comprising flavor or quality," she
says. "Now more than ever, we know that being the single source
solution for our consumers' healthy snacking is a top priority within the
food industry."
NatureSweet's snacking portfolio continues to expand from premium
snacking tomatoes to mini sweet peppers and mini cucumbers. It's all
to ensure, Behl says, that the company's customers have a full variety of
premium snacking options at their local retailer.
Meeting the demand for snacking in produce means offering fresh,
premium quality products to consumers year-round. NatureSweet
believes that shoppers should never have to compromise on flavor or
freshness, Behl says.


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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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