Supermarket Perimeter - February 2020 - 51

Produce

SUCHARAT - STOCK.ADOBE.COM

AS RETAILERS HEAD INTO THE EARLY SEASON BERRY PERIOD,
suppliers are projecting good quality and supply of their crops for
strawberries, blueberries, blackberries and raspberries. Rains have
slowed some production by a couple weeks, but things should be on
track for plentiful promotional opportunities once the season is in
full swing.
By all accounts, it's been a reasonably "normal" growing season in all
the major growing areas of the berry category, says Jason Fung, vice
president of categories, berries and greenhouse for The Oppenheimer
Group, Vancouver, British Columbia, Canada.
"Oppy is confident that this set up will continue on through the first
quarter of 2020, and as such, we will keep seeking strong promotional
opportunities with all of our partners," he says. "Strawberries, blueberries, blackberries and raspberries, in particular, will see a concentrated
push in terms of promotions through the first quarter of 2020," he adds.
Cindy Jewell, vice president of marketing for California Giant Berry
Farms, Watsonville, California, says she's very excited about the company's new crop of imported organic blueberries from Chile, which should
run through February into March.
"We also are promoting our year-round fresh raspberry program that
is currently coming in from Mexico throughout spring until the season
shifts to California later in May," she says.
February brings much more activity on fresh strawberries from
California, Florida and Mexico, and Jewell says Cal Giant is already
fielding questions about availability of stems as its buyers start looking
at Valentine's Day.
"We are excited about the fact we have year-round availability of all
four berries because of our diversity with growing regions," she says.
"Even though we are starting slower on strawberries in California, we
have them available in Mexico and Florida."
Watsonville, California-based Well-Pict Inc. has experienced good
growing seasons for its early season berries so far, says Jim Grabowski,
vice president of marketing for the company.
"Florida, right now, is producing some excellent-quality strawberries,"
he says. "The fruit is running about medium size with good coloring,
shaping and taste, which translates into a good eating piece of fruit."
Well-Pict's Southern California fields got a late start in January due to
some previous rains.
"This means we are about two weeks behind schedule, but the rains
were a good thing in as much as they provide always need moisture
as well as leaching some of the salinity out of the soil, which makes for
better growing conditions," Grabowski says.
Well-Pict offers strawberries primarily in 1-pound and 2-pound clamshells, in both conventional and organic.
Raspberries from the company's California fields generally don't
start up until later in April and are offered in 6-ounce and 12-ounce
clamshells.
Doug Ranno, president of Fresh Results LLC, Sunrise, Florida, says
import volumes are continuing to increase, and demand for proprietary
varieties (such as the ones the company offers) is peaking.
Ranno says the strawberry markets have been tighter than usual,
driven mostly from colder weather. He's seen great quality of the strawberries starting out of California and Florida with promotable volumes
ready to go this month.

Domestic U.S. blueberry farms are currently in their off-seasons,
but South American imports from October through March ensure a
stable, fresh blueberry supply in grocery stores year-round, says Kasey
Cronquist, president of the U.S. Highbush Blueberry Council, Folsom,
California.
"This, coupled with the off-season alternative of individually
quick-frozen (IQF) blueberries, means our retailers never have to be
without blueberries, no matter the season," he says. "The majority of
our South American imports come from Chile, Peru and Argentina.
Fresh blueberry season in the U.S. will resume in April and run through
late September."
Karen Brux, managing director of the Chilean Fresh Fruit Association
and director of CAIA, San Carlos, California, says Chilean fresh blueberry
exports are expected to grow again during the 2019-20 season to reach
115,000 tons, a 4% increase compared to the previous season.
Of the total volume shipped season to date, 23,405 tons have been
exported to the U.S., representing 49% of the total, she adds.
Additionally, shipments of organic blueberries continue to increase
and 5,206 tons have been exported through week 52, 11% of the total
exported to date and 45% more than the previous year. Of total Chilean
organic blueberry volume, 81% has been shipped to the U.S. market.

Berry Trends
There definitely are workhorses in the berry category and the 1-pound
strawberry clamshell does the daily heavy lifting, says Jewell of
Cal Giant.
"We are also seeing the pint container for blueberries beginning to
take center stage as the most popular every day container, taking share
away from the 6-ounce container," she adds.
Berries continue to be a popular choice for consumers based on
flavor expectations and nutritional value, Jewell says.
"The darker berries (blueberries and blackberries) are known for
their superfood powers with nutrients, but overall, they all are popular
and on pretty much every New Year's diet as a favorable choice when
considering healthy options that still fulfill that 'snack' craving," she says.
Jewell also says the newer Florida brilliance variety of strawberries
has both good size and flavor, which have led to consumer enjoyment.
Research has found that awareness of
blueberry health benefits is linked to
purchase - and about two-thirds
of consumers are aware of the
specific health benefits
Blackberries
of blueberries,
are a superfood
according to

www.supermarketperimeter.com

dynamo

FEBRUARY 2020 - 51


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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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