Supermarket Perimeter - February 2020 - 52

Produce: Berries

ended Dec. 29, 2019, according to Nielsen.
Berry trends also include the continued development and execution
of "big pack" promotions, says Fung of Oppy.
Grabowski of Well-Pict agrees, saying that the past number of years,
the 1-pound clamshell has been a leading item. "However, lately, we
have seen an increase in demand for the 2-pound clamshell with it
becoming a consistent shelf item in many retailers produce departments," he adds.
The same can be said for raspberries. "Demand for raspberries has
been growing in general and with that increased demand, we see a
larger demand for the 12-ounce container of raspberries in retail stores,"
Grabowski says. "I think the increased demand for berries fits into
the healthy living cleaner lifestyles that many people are embracing.
So, with increased demand comes the increased demand for larger
packages."
Jewell adds that as these bigger pack sizes have grown in popularity,
they've improved sustainability because they require less packaging and
move more volume.
"Also, we have done some testing on cardboard clamshells for strawberries and still hope to make some headway on that front," she says.
"There are many challenges we are still working with on this direction,
but we understand the need to consider sustainable options for the
future."

Berry Promos
The promise of spring weather usually leads to higher demand for berries, as people have been "orange-d, apple-d and banana-ed all winter,"
says Grabowski of Well-Pict.
"Granted berries have been around through the winter months but
they have been higher priced and lack the draw in winter months,"
he says. "Retailers are looking to make their produce departments a
destination and nothing like the fruits of summer, that is strawberries
and raspberries, to make people feel like warm weather is just around
the corner."
Big bold displays of strawberries, raspberries and blueberries will do
nothing but draw customers through the doors and into the produce
department, Grabowski says.
"Besides good eating straight out of the containers, berries are naturals to go with many other products from cereals to whipped toppings
to pound cakes," he adds.
52 - FEBRUARY 2020

Jewell of Cal Giant agrees that all berries should be displayed in the
produce department together as a berry destination.
"We also like the idea of promoting multiple berry types together as
the volume increases," she says. "Consumers like the opportunity to mix
and match their purchases with berries having the same pricing when
peak seasons overlap."
"Shoppers love having a solution provided when buying their berries,
so when dessert items are included, that helps to add to the overall ring
at the register," Jewell continues.
With February being Heart Health Month, Cronquist of the U.S.
Highbush Blue berry Council says the group is proud that blueberries
are certified as heart-healthy through the American Heart Association
Heart-Check Food Certification Program.
"USHBC growers and marketers can use the official heart-check mark
on blueberry packaging and promotions, and retailers can highlight
the distinguished red check throughout point-of-sale, merchandising
displays and print or online product promotions," he says.
Finally, Ranno of Fresh Results says the best promotions are always
seasonal when flavor is at its peak by variety, region or berry.
"Holiday promotions that are large, colorful and visually appealing
drive sales because consumers make purchase decisions 68% of the
time based on visual appeal," he adds.

www.supermarketperimeter.com

CALIFORNIA GIANT

U.S. Highbush Blue berry Council's most recent Consumer Usage &
Attitude Study that was conducted in this past summer.
"Consumers recognize blueberries as a delicious handful of health
providing big benefits, and this is something that can be communicated
on the retail-level through point-of-sale or merchandise displays," says
Cronquist of the U.S. Highbush Blue berry Council.
In addition, a recent survey of U.S.-based registered dietitians
revealed that blueberries were their top recommended fruit, with 86%
recommending blueberries frequently or always, he adds.
Brux of the Chilean Fresh Fruit Association says organic berries, specifically blueberries, are in high demand and this has been a big growth
opportunity for the Chilean blueberry industry.
Among fresh produce items, organic blueberries saw the highest
growth, with dollar sales up 33.3% to $256 million for the 52 weeks


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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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