Supermarket Perimeter - February 2020 - 56

Seafood: Sustainability

KEEPING TABS ON
SUSTAINABILIT Y - FOR FREE
Not sure if your seafood department is making the sustainability grade? Monterey, California-based Monterey
Bay Aquarium Seafood Watch has the solution: My
FishChoice, a free, online platform that allows businesses to create personalized accounts to track and
manage sustainability information.
Businesses can self-assess the sustainability of their seafood by creating one or more lists of products through
an easy online form. And My FishChoice Sustainable
Seafood Platform keeps seafood sustainability information up-to-date, so retailers can stay a step ahead of
their customers and focus on buying and selling seafood.
The platform can be used to assess the sustainability
of seafood inventory, track favorites from hundreds of
suppliers, thousands of products and seafood sources,
and decide on what seafood to buy and sell from dozens
of detailed sustainable seafood buying guides. 

Ibotta, to help make finding and cooking with wild, sustainable Alaska
seafood even easier."
ASMI also works with retailers to educate shoppers by providing
signage and materials, and by conducting instore demos showcasing
in-season species. The institute demonstrates preparation and cooking
techniques, especially using frozen seafood, which many shoppers
don't realize can be cooked without thawing.
Alaska seafood is rapidly chilled and then flash frozen to maintain the
highest quality and maximize purity and taste, while extending shelflife, which means less potential food waste for both consumers and
retailers.
The group also regularly conducts consumer research to help
demonstrate to retailers that it's in their growing benefit to mention
Alaska or use the ASMI logo wherever Alaska seafood is sold.
According to Technomic research from 2018, "seafood spenders"
(tech-savvy consumers who make up 54% of the seafood spend) are
58% more likely to buy seafood when they see the Alaska Seafood logo.
What can grocery retailers do to better tell the sustainability story
and sell more sustainably sourced fish? In addition to using signage and
the Alaska Seafood logo so that customers can identify seafood from
Alaska, retailers can provide background information on Alaska seafood
species, fishermen, and origin to help tell the sea-to-table story.
"We are always happy to make these connections or provide this
information for retailers," Rider says. "Shopper education like cooking tips and recipe ideas can improve familiarity for the new seafood
consumer."

Pollock:
sustainability
pioneer

MONTEREY BAY AQUARIUM SEAFOOD WATCH, ASMI

To find sustainable suppliers, the platform offers an
extensive Supplier Directory. Users can add them to
their favorites by clicking on the "Add to My Suppliers"
link under the supplier name on their profile page.
New supplier members and their products are added
every week, and users can get updates about them in
FishChoice's digital weekly newsletter, The FishChoice
Current.
At FishChoice.com, retailers can get specific origin
and harvest details of that product is provided by the
supplier, sustainability ratings/scores when applicable
for Seafood Watch, Ocean Wise, and NOAA Fisheries,
any certifications the product may carry, the supplier's
name with a link to their FishChoice.com profile, and a
link to applicable seafood guides on FishChoice.com.

56 - FEBRUARY 2020

www.supermarketperimeter.com


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Supermarket Perimeter - February 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2020

Supermarket Perimeter - February 2020
Editor's Note - Meat fights back
Contents
The wire
Meal matters
Building trust
Bakery - Europain 2020
Bakery - Sourdough
Deli - Soups
Deli - Asian Cuisine
Meat & Poultry - Packaging
Meat & Poultry - Grass-fed
Produce - Snacks
Produce - Berries
Seafood - Sustainability
Food Safety - Instore bakeries
Commissary Insider
Classifieds
Ad index
Fresh takes
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - BB - 1
Supermarket Perimeter - February 2020 - BB - 2
Supermarket Perimeter - February 2020 - Supermarket Perimeter - February 2020
Supermarket Perimeter - February 2020 - 2
Supermarket Perimeter - February 2020 - Editor's Note - Meat fights back
Supermarket Perimeter - February 2020 - Contents
Supermarket Perimeter - February 2020 - 5
Supermarket Perimeter - February 2020 - The wire
Supermarket Perimeter - February 2020 - 7
Supermarket Perimeter - February 2020 - Meal matters
Supermarket Perimeter - February 2020 - 9
Supermarket Perimeter - February 2020 - 10
Supermarket Perimeter - February 2020 - 11
Supermarket Perimeter - February 2020 - 12
Supermarket Perimeter - February 2020 - 13
Supermarket Perimeter - February 2020 - Building trust
Supermarket Perimeter - February 2020 - 15
Supermarket Perimeter - February 2020 - 16
Supermarket Perimeter - February 2020 - 17
Supermarket Perimeter - February 2020 - 18
Supermarket Perimeter - February 2020 - 19
Supermarket Perimeter - February 2020 - Bakery - Europain 2020
Supermarket Perimeter - February 2020 - 21
Supermarket Perimeter - February 2020 - 22
Supermarket Perimeter - February 2020 - 23
Supermarket Perimeter - February 2020 - Bakery - Sourdough
Supermarket Perimeter - February 2020 - 25
Supermarket Perimeter - February 2020 - 26
Supermarket Perimeter - February 2020 - 27
Supermarket Perimeter - February 2020 - Deli - Soups
Supermarket Perimeter - February 2020 - 29
Supermarket Perimeter - February 2020 - 30
Supermarket Perimeter - February 2020 - 31
Supermarket Perimeter - February 2020 - Deli - Asian Cuisine
Supermarket Perimeter - February 2020 - 33
Supermarket Perimeter - February 2020 - 34
Supermarket Perimeter - February 2020 - 35
Supermarket Perimeter - February 2020 - Meat & Poultry - Packaging
Supermarket Perimeter - February 2020 - 37
Supermarket Perimeter - February 2020 - 38
Supermarket Perimeter - February 2020 - 39
Supermarket Perimeter - February 2020 - 40
Supermarket Perimeter - February 2020 - 41
Supermarket Perimeter - February 2020 - Meat & Poultry - Grass-fed
Supermarket Perimeter - February 2020 - 43
Supermarket Perimeter - February 2020 - 44
Supermarket Perimeter - February 2020 - 45
Supermarket Perimeter - February 2020 - Produce - Snacks
Supermarket Perimeter - February 2020 - 47
Supermarket Perimeter - February 2020 - 48
Supermarket Perimeter - February 2020 - 49
Supermarket Perimeter - February 2020 - Produce - Berries
Supermarket Perimeter - February 2020 - 51
Supermarket Perimeter - February 2020 - 52
Supermarket Perimeter - February 2020 - 53
Supermarket Perimeter - February 2020 - Seafood - Sustainability
Supermarket Perimeter - February 2020 - 55
Supermarket Perimeter - February 2020 - 56
Supermarket Perimeter - February 2020 - 57
Supermarket Perimeter - February 2020 - Food Safety - Instore bakeries
Supermarket Perimeter - February 2020 - 59
Supermarket Perimeter - February 2020 - 60
Supermarket Perimeter - February 2020 - 61
Supermarket Perimeter - February 2020 - 62
Supermarket Perimeter - February 2020 - Commissary Insider
Supermarket Perimeter - February 2020 - 64
Supermarket Perimeter - February 2020 - 65
Supermarket Perimeter - February 2020 - 66
Supermarket Perimeter - February 2020 - 67
Supermarket Perimeter - February 2020 - 68
Supermarket Perimeter - February 2020 - 69
Supermarket Perimeter - February 2020 - 70
Supermarket Perimeter - February 2020 - 71
Supermarket Perimeter - February 2020 - Classifieds
Supermarket Perimeter - February 2020 - Ad index
Supermarket Perimeter - February 2020 - Fresh takes
Supermarket Perimeter - February 2020 - 75
Supermarket Perimeter - February 2020 - 76
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