Supermarket Perimeter - March 2020 - 13

S

trong communities are everyone's responsibility, including
the businesses that serve them. Each year grocery stores
across the country help hundreds of local nonprofit organizations that are working to make their communities better.
Cause marketing is a great way for nonprofits and corporations to
join together for a similar purpose, and it is becoming a key way for
businesses to show their philanthropic side. These partnerships with
nonprofit organizations to help them raise money and awareness
and, in return, this charitable action generates more business for the
company.
This type of corporate philanthropy is ideal for supermarkets and
grocery stores due to consistent foot traffic. And those $1 or $5 contributions at the register can add up to something significant. American
individuals, bequests, foundations and corporations gave an estimated
$427.71 billion to U.S. charities in 2018, according to Giving USA 2019:
The Annual Report on Philanthropy for the Year 2018.
To get a piece of that charitable pie, companies use various tactics
such as asking shoppers to buy a paper cutout to hang in the store, add
a dollar or two to their total, offering special coupons to donors or asking customers to round up their purchase to the next buck. The simpler
the process, the more likely customers are to participate.

Hannaford bag program
helps environment,
local charities
Scarborough, Maine-based retailer Hannaford Bros.'s reusable bag program offers consumers a simple, practical way
to give back to their community while also supporting the
environment.
Every time a shopper buys Hannaford's $2.50 Community
Bag or Fight Hunger Bag, they can direct a $1 donation to a
local non-profit of their choice within 7 days of purchase.
If the customer forgets to make their donation, not to worry:
Hannaford will donate their dollar for them, to the non-profit
the individual Hannaford's store has selected for that month.
To date, sales of Community Bags have raised $657,039
and sales of Hunger Bags $464,244 for charity.
And the environmental savings have also been huge: 5.1 million fewer paper or plastic bags used due to Community Bag
sales, and 9.2 million fewer thanks to Fight Hunger bags.

Helping kids
One of the most recognizable cause marketing campaigns is the Miracle Balloons to benefit the Children's Miracle Network. For six weeks of
every year, employees of Bentonville, Arkansas-based Walmart ask for
donations from customers at checkout as part of the Miracle Balloon
campaigns, an ongoing partnership with Walmart and Sam's Club. If donors contribute a dollar or more, they can place their names on a paper
Miracle Balloon and place it on the honor wall. Walmart has helped raise
$6.9 billion for children's hospitals since 1983.
Carlisle, Pennsylvania-based GIANT Food Stores is also one of the
top 15 corporate sponsors in the country for CMN Hospitals. Combined
with the grocer's in-store Miracle balloon campaign conducted earlier

this year, customers raised more than $2.5 million for local CMN in 2019.
That number includes a record-breaking total of $814,223 was donated
to local CMN Hospitals by its customers during the company's 2019
Candles for Kids fundraising campaign.
This type of charitable action is found at stores across the county.
It's a way for larger retailers to establish themselves as part of their
communities.
"Anytime we open a new store, we take the pulse of that community,
meet with local leaders and find out exactly how we can be helpful,"
says Rachel Shemirani, senior vice president of San Diego-based retailer
Barons. "It's actually an essential part of creating an engaging and exciting customer experience, even when they are not in your store."
Shemirani says supporting local schools, food-insecure communities
and dog rescues are causes that are very dear to Barons and therefore take priority. Last year Barons supported 350 organizations and
donated almost $300,000 to those organizations, including an in-store
fundraiser for Rady Children's Hospital which raised over $5,000 for the
hospital, making it one of their most successful retail campaigns.
"We have great continuing relationships with the schools in our communities, Feeding San Diego and Feeding America, Riverside as well as a
variety of local animal rescues. We are also constantly fielding requests
to support other smaller local organizations," she says. "It's important to
us to help organizations that are hyper-local to our stores. We find that
we make the biggest impact that way. When a customer sees that we're
supporting a local organization, they are quick to come in the next time
they shop in our stores to thank us for supporting local organizations as
well as tell us who they'd like us to partner with in the future."

Zero Hunger initative and Barons Market's beer pairing event give
these companies a chance to be a part of the communities they serve.

www.supermarketperimeter.com

MARCH 2020 - 13


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Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020

Supermarket Perimeter - March 2020
Editor’s note - Pizza and burgers. Need I say more?
Contents
The Wire
PRIVATE or BRANDED?
GIVING BACK
Bakery - PRETZELS
Bakery - Muffins
Deli & prepared foods - Regional trends
Deli & prepared foods - Burger bars
Meat & Poultry - Free-from
Meat & Poultry - Grilling season
Produce - FORECAST 2020 — AND BEYOND
Produce - Greenhouse grown
Seafood - POKE
Food safety - Digital monitoring
Commissary Insider - Pizza
Commissary Insider - ENSURING FRESHNESS
Commissary Insider - Adding spice
Product Showcase
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - 2
Supermarket Perimeter - March 2020 - Editor’s note - Pizza and burgers. Need I say more?
Supermarket Perimeter - March 2020 - Contents
Supermarket Perimeter - March 2020 - 5
Supermarket Perimeter - March 2020 - The Wire
Supermarket Perimeter - March 2020 - 7
Supermarket Perimeter - March 2020 - PRIVATE or BRANDED?
Supermarket Perimeter - March 2020 - 9
Supermarket Perimeter - March 2020 - 10
Supermarket Perimeter - March 2020 - 11
Supermarket Perimeter - March 2020 - GIVING BACK
Supermarket Perimeter - March 2020 - 13
Supermarket Perimeter - March 2020 - 14
Supermarket Perimeter - March 2020 - 15
Supermarket Perimeter - March 2020 - 16
Supermarket Perimeter - March 2020 - 17
Supermarket Perimeter - March 2020 - Bakery - PRETZELS
Supermarket Perimeter - March 2020 - 19
Supermarket Perimeter - March 2020 - 20
Supermarket Perimeter - March 2020 - 21
Supermarket Perimeter - March 2020 - Bakery - Muffins
Supermarket Perimeter - March 2020 - 23
Supermarket Perimeter - March 2020 - 24
Supermarket Perimeter - March 2020 - 25
Supermarket Perimeter - March 2020 - 26
Supermarket Perimeter - March 2020 - 27
Supermarket Perimeter - March 2020 - Deli & prepared foods - Regional trends
Supermarket Perimeter - March 2020 - 29
Supermarket Perimeter - March 2020 - 30
Supermarket Perimeter - March 2020 - 31
Supermarket Perimeter - March 2020 - Deli & prepared foods - Burger bars
Supermarket Perimeter - March 2020 - 33
Supermarket Perimeter - March 2020 - 34
Supermarket Perimeter - March 2020 - 35
Supermarket Perimeter - March 2020 - 36
Supermarket Perimeter - March 2020 - 37
Supermarket Perimeter - March 2020 - Meat & Poultry - Free-from
Supermarket Perimeter - March 2020 - 39
Supermarket Perimeter - March 2020 - 40
Supermarket Perimeter - March 2020 - 41
Supermarket Perimeter - March 2020 - 42
Supermarket Perimeter - March 2020 - 43
Supermarket Perimeter - March 2020 - Meat & Poultry - Grilling season
Supermarket Perimeter - March 2020 - 45
Supermarket Perimeter - March 2020 - 46
Supermarket Perimeter - March 2020 - 47
Supermarket Perimeter - March 2020 - Produce - FORECAST 2020 — AND BEYOND
Supermarket Perimeter - March 2020 - 49
Supermarket Perimeter - March 2020 - 50
Supermarket Perimeter - March 2020 - 51
Supermarket Perimeter - March 2020 - Produce - Greenhouse grown
Supermarket Perimeter - March 2020 - 53
Supermarket Perimeter - March 2020 - 54
Supermarket Perimeter - March 2020 - 55
Supermarket Perimeter - March 2020 - Seafood - POKE
Supermarket Perimeter - March 2020 - 57
Supermarket Perimeter - March 2020 - Food safety - Digital monitoring
Supermarket Perimeter - March 2020 - 59
Supermarket Perimeter - March 2020 - 60
Supermarket Perimeter - March 2020 - 61
Supermarket Perimeter - March 2020 - 62
Supermarket Perimeter - March 2020 - Commissary Insider - Pizza
Supermarket Perimeter - March 2020 - 64
Supermarket Perimeter - March 2020 - 65
Supermarket Perimeter - March 2020 - Commissary Insider - ENSURING FRESHNESS
Supermarket Perimeter - March 2020 - 67
Supermarket Perimeter - March 2020 - Commissary Insider - Adding spice
Supermarket Perimeter - March 2020 - 69
Supermarket Perimeter - March 2020 - 70
Supermarket Perimeter - March 2020 - 71
Supermarket Perimeter - March 2020 - Product Showcase
Supermarket Perimeter - March 2020 - 73
Supermarket Perimeter - March 2020 - 74
Supermarket Perimeter - March 2020 - 75
Supermarket Perimeter - March 2020 - 76
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