Supermarket Perimeter - March 2020 - 54

Produce: Greenhouse grown

in a closed hydroponic system, so we offer cleaner lettuce with less
safety concerns, as well."
Jaramillo of Wholesum Family Farms says she sees greenhouse
trends of "going smaller" and more specialties.
"Smaller, portable vegetables like the cherry and grape tomatoes in
our Flavor Lineup and our Persian cucumbers fulfill the need for convenience and on-the-go healthy, but delicious snacking," she says.
And regardless of the season, there continues to be increased
demand year over year for greenhouse-grown tomatoes, says Veillon of
Pure Hothouse Foods.
"The expansion of the tomato category over the last five to seven
years has seen an explosion of brands and varieties for retailers and
consumers alike to enjoy," he says. "With consistent quality, flavor and
overall availability, consumers have become accustomed to enjoying fresh tomatoes year-round instead of just during typical summer
months."
Growers are after the elusive varieties that not only have a great yield
but that have a unique flavor profile that will separate them from the
rest, Veillon says.
Pure Flavor spent several years in research and development to
develop the new RedRoyals sweet cherry tomatoes on the vine. "The
consistency of this product is second to none," he adds.

Retailers can drive more sales of greenhouse vegetables by calling out
"Greenhouse Grown" on in-store signage and explaining some of the
qualities of greenhouse-grown produce, says Jaramillo of Wholesum
Family Farms.
"Unless there is an immediate callout, knowing which produce
items are greenhouse grown is not always very evident to consumers,"
she says.
Retailers can also highlight greenhouse-grown products when
they are grown locally or closer to their market and they should also
highlight if production is more sustainable, says DeMarchis of Fresh2o
Growers.
"Also, greenhouse-grown products are grown consistently throughout the year," she says. "Consumers should know there is value in that
consistency and quality that is produced through greenhouse growing."
DeMarchis says the company's greenhouse-grown lettuces sell well
near the tomato displays or other salad items.
In regions where greenhouse-grown vegetables are a newer idea,
Veillon of Pure Hothouse Foods says buy-one-get-one events have
been successful in helping kick off an item.
"Key retail signage promoting flavor, availability and unique formats
also help promote items in addition to product demos where people
can 'try before they buy,'" he adds. "We actively take part in consumer
demos every year; the greatest barrier to consumption is trial, and we
have had fantastic success whenever we initiate sampling."
Veillon went on to say that in the past, Pure Hothouse Foods' demo
program has partnered with cheese and cracker companies to complement the fresh greenhouse-grown vegetables being promoted.
In addition to signage, McLean of DelFrescoPure says to best promote
greenhouse commodities, retailers should implement more in-store
training for managers and employees.
54 - MARCH 2020

"Employee training allows the produce department to use creativity
when designing the store layout," she says. "The more that consumers
can see firsthand what we can offer, the better for us and the stores selling our commodities. Retailers could also increase the number of storelevel merchandisers and demos that are captivating to the consumer."
McLean says there are a variety of cross-promotional items that
would display well with greenhouse vegetables.
"Sauces, oils, lunch supplies and reusable bag options are just a few,"
she says. "They would help inspire the consumer to come up with creative recipes and be more conscious of their shopping habits."

Displays: the more, the merrier
When it comes to displaying greenhouse vegetables, McLean of
DelFrescoPure says the more vegetables that can be featured and displayed properly at once, the better.
"Using esthetically designed displays, merchandisers and bins will
also help attract consumers and encourage them to purchase the
brand," she adds.
Because greenhouse vegetables are so varied, Jaramillo of Wholesum
Family Farms recommends using that contrast in colors, shapes and
sizes in visually appealing displays to help promote them.
"They say people eat with their eyes, and such displays help attract
and entice customers," she says. "It's also important to highlight quality
and freshness by keeping displays clean, organized and stocked."
Finally, Veillon of Pure Hothouse Foods says making greenhouse-grown vegetables part of an existing product assortment
ensures that the products are getting as much "face-time" as the rest of
the items in the department.
"There quite often tends to be more greenhouse-grown vegetable
options that come in a variety of pack formats and varieties, which can
help liven up displays," he says. "Great product variety will be available
due to greenhouse growing; it's a win-win for everyone."

www.supermarketperimeter.com

NATURE FRESH, WHOLESUM

Promotions: spell it out

Innovative
packaging is key
to diff erentiating
premium greenhousegrown products.


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Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020

Supermarket Perimeter - March 2020
Editor’s note - Pizza and burgers. Need I say more?
Contents
The Wire
PRIVATE or BRANDED?
GIVING BACK
Bakery - PRETZELS
Bakery - Muffins
Deli & prepared foods - Regional trends
Deli & prepared foods - Burger bars
Meat & Poultry - Free-from
Meat & Poultry - Grilling season
Produce - FORECAST 2020 — AND BEYOND
Produce - Greenhouse grown
Seafood - POKE
Food safety - Digital monitoring
Commissary Insider - Pizza
Commissary Insider - ENSURING FRESHNESS
Commissary Insider - Adding spice
Product Showcase
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - 2
Supermarket Perimeter - March 2020 - Editor’s note - Pizza and burgers. Need I say more?
Supermarket Perimeter - March 2020 - Contents
Supermarket Perimeter - March 2020 - 5
Supermarket Perimeter - March 2020 - The Wire
Supermarket Perimeter - March 2020 - 7
Supermarket Perimeter - March 2020 - PRIVATE or BRANDED?
Supermarket Perimeter - March 2020 - 9
Supermarket Perimeter - March 2020 - 10
Supermarket Perimeter - March 2020 - 11
Supermarket Perimeter - March 2020 - GIVING BACK
Supermarket Perimeter - March 2020 - 13
Supermarket Perimeter - March 2020 - 14
Supermarket Perimeter - March 2020 - 15
Supermarket Perimeter - March 2020 - 16
Supermarket Perimeter - March 2020 - 17
Supermarket Perimeter - March 2020 - Bakery - PRETZELS
Supermarket Perimeter - March 2020 - 19
Supermarket Perimeter - March 2020 - 20
Supermarket Perimeter - March 2020 - 21
Supermarket Perimeter - March 2020 - Bakery - Muffins
Supermarket Perimeter - March 2020 - 23
Supermarket Perimeter - March 2020 - 24
Supermarket Perimeter - March 2020 - 25
Supermarket Perimeter - March 2020 - 26
Supermarket Perimeter - March 2020 - 27
Supermarket Perimeter - March 2020 - Deli & prepared foods - Regional trends
Supermarket Perimeter - March 2020 - 29
Supermarket Perimeter - March 2020 - 30
Supermarket Perimeter - March 2020 - 31
Supermarket Perimeter - March 2020 - Deli & prepared foods - Burger bars
Supermarket Perimeter - March 2020 - 33
Supermarket Perimeter - March 2020 - 34
Supermarket Perimeter - March 2020 - 35
Supermarket Perimeter - March 2020 - 36
Supermarket Perimeter - March 2020 - 37
Supermarket Perimeter - March 2020 - Meat & Poultry - Free-from
Supermarket Perimeter - March 2020 - 39
Supermarket Perimeter - March 2020 - 40
Supermarket Perimeter - March 2020 - 41
Supermarket Perimeter - March 2020 - 42
Supermarket Perimeter - March 2020 - 43
Supermarket Perimeter - March 2020 - Meat & Poultry - Grilling season
Supermarket Perimeter - March 2020 - 45
Supermarket Perimeter - March 2020 - 46
Supermarket Perimeter - March 2020 - 47
Supermarket Perimeter - March 2020 - Produce - FORECAST 2020 — AND BEYOND
Supermarket Perimeter - March 2020 - 49
Supermarket Perimeter - March 2020 - 50
Supermarket Perimeter - March 2020 - 51
Supermarket Perimeter - March 2020 - Produce - Greenhouse grown
Supermarket Perimeter - March 2020 - 53
Supermarket Perimeter - March 2020 - 54
Supermarket Perimeter - March 2020 - 55
Supermarket Perimeter - March 2020 - Seafood - POKE
Supermarket Perimeter - March 2020 - 57
Supermarket Perimeter - March 2020 - Food safety - Digital monitoring
Supermarket Perimeter - March 2020 - 59
Supermarket Perimeter - March 2020 - 60
Supermarket Perimeter - March 2020 - 61
Supermarket Perimeter - March 2020 - 62
Supermarket Perimeter - March 2020 - Commissary Insider - Pizza
Supermarket Perimeter - March 2020 - 64
Supermarket Perimeter - March 2020 - 65
Supermarket Perimeter - March 2020 - Commissary Insider - ENSURING FRESHNESS
Supermarket Perimeter - March 2020 - 67
Supermarket Perimeter - March 2020 - Commissary Insider - Adding spice
Supermarket Perimeter - March 2020 - 69
Supermarket Perimeter - March 2020 - 70
Supermarket Perimeter - March 2020 - 71
Supermarket Perimeter - March 2020 - Product Showcase
Supermarket Perimeter - March 2020 - 73
Supermarket Perimeter - March 2020 - 74
Supermarket Perimeter - March 2020 - 75
Supermarket Perimeter - March 2020 - 76
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