Supermarket Perimeter - March 2020 - 67

PACKAGING

freshness, sustainability and consumer usability," Korwek says.

Placon's reFresh line
expands to parfait packs
Madison, Wisconsin-based food
packaging industry leader Placon's latest innovation utilizing
its reFresh technology is a line of
parfait packaging featuring insert
options in a single or two-compartment option, along with an
inside lid insert option to keep
wet or dry ingredients fresh until
ready for consumption.
Placon's Crystal Seal®
reFresh® Parfait Line, introduced
in January, is tamper-evident,
made with 75% or more of
Placon's EcoStar® post-consumer PET material and 100%
recyclable.
The line also features increased
shelf visibility in combination
with stacking or inverting the
base to become the lid. Each cup
has been engineered to incorporate a tamper-evident feature to
ensure product inside stays safe
until consumer purchase.
In addition, each cup comes in
a ﬂat, dome or pedestal lid option
to provide merchandising ﬂexibility depending on the product in
each cup.

Placon's new line of reFresh parfait packaging includes an
inside lid insert option to keep wet or dry ingredients fresh.

"With a single and two-compartment insert tray options
and a lid insert, you can now
keep your wet or dry ingredients
separated from the main cup
portion until ready for consumption," according to Placon. "This
is perfect for storing your granola
in the lid, using the lid insert
and then adding to your yogurt
parfait when ready to mix. The
pedestal base cup has the option
to invert, making a great option
to put dips or sauces in the
bottom portion and highlight the
main product on the shelf."
Each cup ﬁts securely into a
car cup holder to support convenience and on-the-go lifestyles.
The line is available in 8-ounce or

Novolex's new Blaze line of takeout
and delivery packaging comes in
hinged and two-piece options.

12-ounce cup sizes with ﬂat lid,
dome lid or pedestal lid options.
The new product comes on
the heels of Placon's win at the
World Packaging Organization
awards, where the company was
honored for another product that
emphasizes freshness.
Placon's HomeFresh Entrée
product is designed to stack
neatly, to avoid tipping over and
causing a mess for the end user.
It also features a leak resistant lid,
vented or non-vented lid options
and is microwavable. Simply
microwave, wash and reuse.
"At Placon, we ﬁnd that package innovation occurs we when
collaborate with our customers," says Dan Mohs, Placon's
chairman and CEO. "The best
packaging becomes an instrument to connect consumers to
the intrinsic value of the products
they purchase. The WorldStar
awards are a wonderful recognition that we enable the connection between consumers and
products they buy."

Bringing cutting-edge
freshness technology to
takeout and delivery
Covington, Kentucky-based Novolex has rolled out a new line of
packaging designed for takeout
and delivery orders.
Blaze food containers -
produced by Novolex brand
www.supermarketperimeter.com

Waddington North America -
come in a variety of sizes and
styles, with hinged or two-piece
options.
"We've engineered Blaze
hot food containers to ensure
customers enjoy their meals at
home as much as they do at a
restaurant," says Jennifer Heller,
vice president of marketing for
WNA. "This is an ideal solution for
restaurants and caterers alike."
The packaging features
easy tear-away hinges, which
allow for a less-cluttered dining
experience, the company says,
and the two-piece option offers
a common lid that ﬁts the
various base sizes. All of the
packaging can be recycled where
facilities exist.
The line also includes three
sizes of Contours Blaze catering
trays with a patented EZ-Release
tab system. The company says
this gives the trays the ability to
provide the same food preservation capabilities and delivery
experience.
"With Americans seeking more
carryout choices ranging from
appetizers to entrees, Blaze offers
an innovative way to get meals to
customers exactly the way they
want them," Heller says.
The company also points out
the ventilation and stacking capabilities of the packaging, as well
as snap-tight, anti-fog lids.
MARCH 2020 - 67
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Supermarket Perimeter - March 2020

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