Supermarket Perimeter - March 2020 - 68

R&D

ADDING SPICE
by Andy Nelson

"SPICY" AS A CATEGORY is one
of the more popular flavor trends,
period, says John Brewer, vice
president of sales and marketing
for Pekin, Illinois-based Excalibur Seasoning - right up there
with alcohol-infused, earthy and
health-infused global cuisines.
In 2020, Excalibur is emphasizing different habanero, cinnamon, mushroom, green tea,
whiskey, and citrus flavors in its
seasoning and marinade lineups,
Brewer says.
Many Excalibur offerings qualify as spicy but not crazy spicy,
he says.
"We have several new sausage
blends that are generating excitement. Our Habanero Mango brat
is selling well. It has a sweet heat
that will appeal to the masses,
not just the brave ones craving
insanely hot profiles."
In the same vein, Excalibur's
Bacon Cinnamon Whiskey brat is
now available and garnering a lot

of attention, Brewer says.
"We expect it to also be a top
seller, as anything with bacon
tends to resonate with most
people. Couple that with the heat
of Cinnamon Whiskey, and it's a
great pairing."
In the "earthy" category,
meanwhile, Excalibur's Smoked
Gouda Ancho Portabella Smoked
Sausage is part of its brand-new
Artisanal line of products. This
blend has smoky, earthy notes,
and a "mouthwatering appeal,"
Brewer says. A cheesy top note
makes for a great finish.
Another highlight from the
company's new Artisanal line,
he adds, is the Yuzu Honey
marinade. A fusion of Asian and
Southwest flavors with a citrus
bite and smell, the blend also
includes tamari and yogurt powder for a smooth finish.
Other new sausage blends
and marinades from Excalibur
that Brewer expects to develop

a strong following include Sweet
Roasted Chipotle Green Tea
Smoked Sausage, Southern Sweet
Kentucky Bourbon Marinade and
Blackberry Teriyaki Marinade.
"Our corporate chef and R&D
team have done a tremendous job
this year creating crowd-pleasing
favorites," Brewer says.

Trends: going global,
and firing up the 'cue
The demand for global cuisines
will continue among the Millennial and Gen X crowds in 2020
and beyond, Brewer says. Garlic,
chiles, cumin, tarragon, and a
variety of citrus flavors are just a
few of the ingredients that have
been trending - and don't show
any immediate signs of slowing
down - to meet that demand.
"Our International line has
really been gaining steam with
grocers - specifically Szechwan
seasoning and marinade,
Gochujang seasoning and
marinade, Harissa seasoning, Piri
Piri seasoning, and the even the
Artisanal Yuzu Honey marinade,"
Brewer says.
Tapping into another trend,
Excalibur is excited about
the growing popularity of

competition barbecue. The
company built its reputation as
a "go-to" partner for proprietary
development and blending
services, Brewer says. That's
something that should appeal to
the pro BBQers on the circuit.
"Any formula shared with us is
held in strict confidentiality, and
we have low minimum purchase
requirements for proprietary
blends. So, collaborating with
professional BBQ teams is really a
perfect match."
Many of the larger BBQ teams,
Brewer points out, operate successful restaurants and catering
businesses, and their customer
base is well aware of their reputation on the competitive circuit.
Many have branded retail products merchandised in or near the
meat case targeting their ideal
demographic.
"That's where Excalibur fits in,"
he says. "Helping them build their
brand and grow their following."
Retail or packaged bulk,
Excalibur can blend it and package it. And with its own graphic
design department, Excalibur can
even offer creative label design
services and printing in-house.
"Competition BBQ is big
business - it's a strong focus for
Excalibur in 2020 and beyond,"
Brewer says.

Look for spicy variations on charcuterie and other artisanal meat products in 2020.
68 - MARCH 2020

www.supermarketperimeter.com

Two Wichita, Kansas-based Cargill Protein brands have partnered
with Baltimore-based spice giant
McCormick on a new turkey
tenderloin product.
Grill Mates Marinated Turkey
Breast Tenderloins are a collaboration between McCormick and
Cargill's Honeysuckle White and
Shady Brook Farms brands.
The product are available in
two flavors, Montreal Turkey
Seasoning and Southwest Style

PUNTOSTUDIOFOTO LDA - STOCK.ADOBE.COM

McCormick partners
with Cargill on new
spicy offerings


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2020

Supermarket Perimeter - March 2020
Editor’s note - Pizza and burgers. Need I say more?
Contents
The Wire
PRIVATE or BRANDED?
GIVING BACK
Bakery - PRETZELS
Bakery - Muffins
Deli & prepared foods - Regional trends
Deli & prepared foods - Burger bars
Meat & Poultry - Free-from
Meat & Poultry - Grilling season
Produce - FORECAST 2020 — AND BEYOND
Produce - Greenhouse grown
Seafood - POKE
Food safety - Digital monitoring
Commissary Insider - Pizza
Commissary Insider - ENSURING FRESHNESS
Commissary Insider - Adding spice
Product Showcase
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - Supermarket Perimeter - March 2020
Supermarket Perimeter - March 2020 - 2
Supermarket Perimeter - March 2020 - Editor’s note - Pizza and burgers. Need I say more?
Supermarket Perimeter - March 2020 - Contents
Supermarket Perimeter - March 2020 - 5
Supermarket Perimeter - March 2020 - The Wire
Supermarket Perimeter - March 2020 - 7
Supermarket Perimeter - March 2020 - PRIVATE or BRANDED?
Supermarket Perimeter - March 2020 - 9
Supermarket Perimeter - March 2020 - 10
Supermarket Perimeter - March 2020 - 11
Supermarket Perimeter - March 2020 - GIVING BACK
Supermarket Perimeter - March 2020 - 13
Supermarket Perimeter - March 2020 - 14
Supermarket Perimeter - March 2020 - 15
Supermarket Perimeter - March 2020 - 16
Supermarket Perimeter - March 2020 - 17
Supermarket Perimeter - March 2020 - Bakery - PRETZELS
Supermarket Perimeter - March 2020 - 19
Supermarket Perimeter - March 2020 - 20
Supermarket Perimeter - March 2020 - 21
Supermarket Perimeter - March 2020 - Bakery - Muffins
Supermarket Perimeter - March 2020 - 23
Supermarket Perimeter - March 2020 - 24
Supermarket Perimeter - March 2020 - 25
Supermarket Perimeter - March 2020 - 26
Supermarket Perimeter - March 2020 - 27
Supermarket Perimeter - March 2020 - Deli & prepared foods - Regional trends
Supermarket Perimeter - March 2020 - 29
Supermarket Perimeter - March 2020 - 30
Supermarket Perimeter - March 2020 - 31
Supermarket Perimeter - March 2020 - Deli & prepared foods - Burger bars
Supermarket Perimeter - March 2020 - 33
Supermarket Perimeter - March 2020 - 34
Supermarket Perimeter - March 2020 - 35
Supermarket Perimeter - March 2020 - 36
Supermarket Perimeter - March 2020 - 37
Supermarket Perimeter - March 2020 - Meat & Poultry - Free-from
Supermarket Perimeter - March 2020 - 39
Supermarket Perimeter - March 2020 - 40
Supermarket Perimeter - March 2020 - 41
Supermarket Perimeter - March 2020 - 42
Supermarket Perimeter - March 2020 - 43
Supermarket Perimeter - March 2020 - Meat & Poultry - Grilling season
Supermarket Perimeter - March 2020 - 45
Supermarket Perimeter - March 2020 - 46
Supermarket Perimeter - March 2020 - 47
Supermarket Perimeter - March 2020 - Produce - FORECAST 2020 — AND BEYOND
Supermarket Perimeter - March 2020 - 49
Supermarket Perimeter - March 2020 - 50
Supermarket Perimeter - March 2020 - 51
Supermarket Perimeter - March 2020 - Produce - Greenhouse grown
Supermarket Perimeter - March 2020 - 53
Supermarket Perimeter - March 2020 - 54
Supermarket Perimeter - March 2020 - 55
Supermarket Perimeter - March 2020 - Seafood - POKE
Supermarket Perimeter - March 2020 - 57
Supermarket Perimeter - March 2020 - Food safety - Digital monitoring
Supermarket Perimeter - March 2020 - 59
Supermarket Perimeter - March 2020 - 60
Supermarket Perimeter - March 2020 - 61
Supermarket Perimeter - March 2020 - 62
Supermarket Perimeter - March 2020 - Commissary Insider - Pizza
Supermarket Perimeter - March 2020 - 64
Supermarket Perimeter - March 2020 - 65
Supermarket Perimeter - March 2020 - Commissary Insider - ENSURING FRESHNESS
Supermarket Perimeter - March 2020 - 67
Supermarket Perimeter - March 2020 - Commissary Insider - Adding spice
Supermarket Perimeter - March 2020 - 69
Supermarket Perimeter - March 2020 - 70
Supermarket Perimeter - March 2020 - 71
Supermarket Perimeter - March 2020 - Product Showcase
Supermarket Perimeter - March 2020 - 73
Supermarket Perimeter - March 2020 - 74
Supermarket Perimeter - March 2020 - 75
Supermarket Perimeter - March 2020 - 76
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