Supermarket Perimeter - April 2020 - 12

NEW KROGER GRANTS FIGHT FOOD WASTE

Food Forest (Cincinnati)
Food Forest uses technology
to source products through
multiple channels, maximizing fulfillment efficiencies
and minimimizing the carbon
footprint. The Food Forest
app uses dynamic pricing and
recommendations to offer
incentives to customers and
mitigate wasteful behavior. It
also provides pop-up grocery
pickup points to low-access,
high-need neighborhoods.
Imperfect (San Francisco)
Imperfect is a national online
grocer creating a more

sustainable and effective food
system to better communities
and the environment. The
company sources imperfect
produce and surplus food like
grains, nuts, oil, bread, milk
and cheese directly from
farmers, growers and food
purveyors and delivers these
goods directly to customers'
doors through a customizable
subscription service.
mobius (Knoxville, Tenn.)
mobius converts industrial
organic waste streams from
food, forestry and agriculture
into renewable chemicals and
materials as part of its mission
to create a world where There's
Wonder in Waste. Its first
products are biodegradable
plastics and polymers created
from industrial organic waste,
with applications focused in
agriculture, horticulture and
food service packaging.
Replate (Berkeley, Calif.)
Replate creates technology

(part of the Reitan Group), to tackle the challenges of food waste while
increasing profitability.
"There is a huge opportunity to actually reduce the price of the
product using more accurate forecasting, making it more attractive to a
customer while still increasing profits for both the retailer and the supplier," Traasdahl said. "Crisp works with both growth brands and more
established brands."
West Babylon, NY-based NounĂ³s Creamery, for example, was able to
reduce waste by 40% when it began forecasting with Crisp.
The firm is confident that larger companies would be able to reduce
waste by 25-30% with an even more significant impact on their bottom
line and the sheer volume of waste.

The ReFED roadmap
Berkeley, Calif.-based ReFED is a multi-stakeholder nonprofit powered
by an influential network of the nation's leading business, nonprofit,
foundation and government leaders committed to reducing US food
12 - APRIL 2020

SP_Apr20.indb 12

to reliably redistribute surplus
food from businesses and
events directly to nonprofits
in need. Leveraging the gig
economy, it creates meaningful jobs while providing a
simple platform for businesses
and caterers to reduce their
waste while supporting members of their community.
Ripe Revival (Greenville, NC)
Ripe Revival is an innovative
food brand on a mission to
reduce waste and feed those
in need. Its nutrient-dense
protein gummies are crafted
utilizing proprietary extraction
technology, providing a
profitable solution for farmers'
excess produce. Its products
are packed with purpose, maximizing the potential of fruits
and vegetables through nutritious, clean and fun foods.
Seal the Seasons
(Chapel Hill, NC)
Seal the Seasons' mission is to
increase access to local food

by reducing on-farm food
waste and providing family
farms with a reliable income
stream by selling locally- and
regionally-grown frozen fruits
and vegetables year-round.
It partners with local family
farms on a state-by-state basis
to source local produce while
in season, freeze it within 24
hours of picking, and sell it to
local grocers in the grower's
home region.
Winnow (Iowa City, Iowa)
Winnow builds artificial
intelligence tools to help
chefs measure food waste
and provide stakeholders with
transparent, measurable and
actionable data, helping run
more profitable and sustainable kitchens. The data
communicates food waste
reduction opportunities and
details where food is being
lost-whether as a result of
customer food preferences,
preparation, storage, or overproduction issues.

waste. ReFED takes a data-driven approach to move the food system
from acting on instinct to insights to solve the food waste problem in
the US. Solutions already exist to cut food waste by 20% nationwide.
ReFED has identified 27 of the best opportunities through its Roadmap
to Reduce US Food Waste, a first-of-its-kind economic analysis, making
it easier for stakeholders across the food supply chain to meet the national 50% reduction goal by 2030.
"The ReFED Roadmap revolutionized the way the industry looks at
food waste - looking beyond challenges and identifying concrete opportunities to save money and resources, feed people and create jobs,"
according to the company. "ReFED's continued efforts include promoting date label standardization through a multi-stakeholder initiative;
collecting data and generating insights on the innovation taking place
to reduce food waste; and centralizing food waste policies at the state
and federal level."
Those tools help businesses, nonprofits, government and investors
put the most impactful solutions to reduce food waste into action.

aquariagirl1970 - stock.adobe.com

Kroger has named its first
winners of grants to help
prevent food waste. The
Innovation Fund, a program of
Kroger's Zero Hunger | Zero
Waste Foundation, selected
seven winners from a pool of
nearly 400 applicants. Grants
range from $25,000 to
$250,000 per project.
The winners are:

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Supermarket Perimeter - April 2020

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