Supermarket Perimeter - April 2020 - 16

Bakery

Sourdough donuts
WHEN DAWN FOODS, Jackson, Mich., invited five
executive pastry chefs to its Donut Co-Creation
Competition last year, the company wasn't just
looking to find the next big flavor or topping
in donuts. Dawn Foods wanted to reinvent
the donut much like the cronut did in 2013.
Matthew Rice, executive pastry chef of Niche
Media Group in Nashville, Tenn., achieved that
with his sourdough donut, which was scaled up
into a mix that launched last month.
"I understood what Dawn wanted, not a new
flavor but something inherently new, specifically
a new texture," Rice said. "Dawn wanted something a
donut producer can do multiple ways, a donut that could be
sweet or savory."
The original formulation developed by Rice included a sourdough
starter and buttermilk that contributed not only the tangy flavor reminiscent of sourdough bread but also an open cell structure and darker
16 - APRIL 2020

SP_Apr20.indb 16

fry to the outside. These bread characteristics paired
well with the light and soft texture of a yeast-raised
donut, hitting on another trend Dawn Foods was
eager to tap into - mashups
"Sourdough is growing in popularity, especially in Europe," said Phil DeWester, senior
director, category dry ingredients, Dawn Foods.
"And this product hit on the mashup trends:
two things coming together to make something new."
Rice's formulation into a shelf-stable dry mix
that delivered the sourdough flavor, open cell structure while still being easy-to-use and at cost proved to
be tricky.
"It was a process to scale up this product," said Sam Jones, category marketing manager, Dawn Foods. "We went through iteration after
iteration. It was also a combination of formula and process because we
wanted to keep the process as similar to the yeast-raised donut process

PHOTOS : TROY ASHBY - SOSLAND PUBLISHING CO.

BY CHARLOTTE ATCHLEY

supermarketperimeter.com

4/1/2020 4:55:30 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - April 2020

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