Supermarket Perimeter - April 2020 - 20

Bakery

Branded products

MANUFACTURERS OF BRANDED BAKERY GOODS look to meet both
the changing perceptions of consumers and the needs of the retailers
they supply.
Food is complicated and in its many forms and iterations, it has the
power to inspire feelings, emotions and opinions. As consumers seek
out products that provide them with what they want and believe they
need, this places retailers and manufacturers in a dichotomy. What
are the best ways to attract consumers with desirable products while
also meeting the needs of retailers that need variety and an extended
shelf life?
20 - APRIL 2020

SP_Apr20.indb 20

Proving ground
It's no secret the instore bakery has weathered its share of bumps.
Despite this, the department remains one of the more attractive areas
in the perimeter. Attracting shoppers with scents of rising yeast and
warming sugar, it's easier than ever for consumers to have their cake
and eat it too (pun intended). This is due in part to the continuing efforts
of manufacturers to offer a range of branded bakery products that consider indulgence, allergens, clean labels and sustainability.
Calls for such accommodation are led by a new generation of shoppers, the Millennials and Gen Z who now account for one-fourth of all

KARANOV IMAGES - STOCK.ADOBE.COM, TRADER JOE'S, J. SKINNER

BY JENNIFER BARNETT FOX

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4/1/2020 4:55:41 PM


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Supermarket Perimeter - April 2020

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Supermarket Perimeter - April 2020 - 1
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