Supermarket Perimeter - April 2020 - 24

Deli

POPCORN
Fresh popcorn programs in the
deli are gaining momentum

HIGHLY CUSTOMIZABLE AND A MEMBER OF THE SALTY SNACK
CATEGORY, popcorn is a hit with almost everyone - Mintel found
that 91% of adults crave it. And gourmet popcorn stations in the deli
department are an easy to make into a memorable, sensory experience
for customers.
Cincinnati, Ohio-based Gold Medal has been in the business of
helping retailers set up fresh popcorn programs for decades, but the
company said their products have really gained momentum in grocery
retail operations over the last 3-6 years.
"As we've seen the growth of snacking trends in recent years, it has
become even more apparent the benefits gourmet popcorn can bring
to grocery retailers," said Pete Bakala, vice president of Gold Medal's
sales and operations. "The popularity of popcorn helps to drive instore
24 - APRIL 2020

SP_Apr20.indb 24

traffic and the profitability is higher than average, so it makes sense for
many grocery retailers."
Mintel's "2018 U.S. Salty Snacks," report identified that ready-to-eat
popcorn retail sales multiplied by 118% between 2012-17, reaching $1.1
billion. Across the entire popcorn category, retail sales increased 32%
over those five years, reaching a total of $2.5 billion.
In the last several years, snacking habits have increased with consumers foregoing three-meal-a-day eating habits and adding in more
snack breaks. In 2017, The Hartman Group found that 91% of consumers
report snacking multiple times a day.
Mintel finds that salty snacks dominate the snack market, and according to research Gold Medal sourced from Nielsen, ready-to-eat popcorn
is the fastest growing category within salty snacks.

PRICE CHOPPER

BY EMILY PARK

supermarketperimeter.com

4/1/2020 4:55:51 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - April 2020

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