Supermarket Perimeter - April 2020 - 34

Meat & Poultry: Organic meats

choices," Olafsson said. "As consumer interest in organic offerings continues to rise, retailers and suppliers alike will continue to adapt to meet
their needs."
All farms raising Perdue's organic chickens are audited annually
by third-party organic certifiers, including Oregon Tilth and Quality
Assurance International. Both are pioneers in the organic movement and leading advocates for certified organic production, defining organic as an approach to agriculture that fosters the cycling
resources, promotes ecological balance and supports higher levels of
animal care.
"In addition, all farms raising our organic chickens must also meet
requirements for GAP certification," Olafsson said. "Our free-range
pasture areas are typically as large as the poultry house. Doors with
sunshades placed every 50 feet, and outdoor enrichments, encourage poultry to venture outside once they are fully feathered and when
weather conditions are safe."
Additionally, Olafsson noted it is also important to acknowledge the
farm families who grow the company's organic chickens with tireless
dedication.
"These strong partnerships help ensure that our chickens are raised
with the highest level of care and compliance to the standards we've
set," he said.
Organic Prairie, the brand of organic meats produced by the same
farmer-owned co-op as Organic Valley, has 348 farm families that
produce beef, pork, turkey and chicken and a wide portfolio of products
from fresh, frozen, case ready and meat snacks.
"We recently launched three Organic Valley bacon SKU's (original
pork, sugar-free pork and turkey) from our animals that are humanely
raised without antibiotics, hormones, or toxic synthetic pesticides,"
Burns said. "The sugar-free bacon hits on the high protein keto and

paleo diet trends. We also have the number one 100% grass-fed beef
snacking option in jerky and sticks, called Mighty Organic."
Almost 20 years ago, when Panorama Meats was founded, the company's ranchers were fighting an uphill battle trying to convince the
consumer to pay more for a healthier, more environmentally sustainable product. Carrion notes today that they're on the other side of that
hill, where customers are coming to them with important questions.
How are you caring for your animals? How is grass-fed, grass-finished
beef the most sustainable form of beef production?
"Achieving organic certification is a lengthy process. What makes
the cattle organic is the pasture they graze on and certifying hundreds
of acres is a three-year endeavor," Carrion explained. "There is a lot of
work, time and money involved in the process, but it is important to
instill trust for the customers."
According to Carrion, shoppers are increasingly concerned with
several facets of their meat production. First, what is the standard of
animal welfare? Concerning images of mistreating sick animals, poor
living conditions and mishandling some animal's natural instincts have
raised concern and consumers want to know that the companies they
buy from and support are trustworthy.
Second, there is growing concern over the long-term effects of antibiotics and added hormones in our food system.
"Overall quality and healthfulness of the meat is also a priority, and
animals raised on grass their entire life, in addition to being certified
organic, is going to have a different health profile than conventional
non-organic beef," she said. "In addition, customers are worried about
environmental issues and looking for regenerative agriculture leadership. With so many concerns, consumers are searching for a better
option and we've been proud to be a part of that answer by practicing
sustainable organic ranching with consistent quality and success."

The global organic
chicken market is
expected to grow by
$7.54 billion between
2019-2023.

34 - APRIL 2020

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