Supermarket Perimeter - April 2020 - 38

Meat & Poultry

Eating meat is
still the norm. Meat
has the highest sales
per labor hour and
continues to grow."
Anne-Marie Roerink,
210 Analytics LLC

AMC 2020

Meat industry fights back against plant-based onslaught

THE MEAT INDUSTRY FACES MANY CHALLENGES,
particularly as millennial buying power grows and
millennial attitudes toward health, the environment and
animal welfare begin to dominate.
But meat has great stories to tell, and if it effectively
tells them, the industry will continue its dominance at
grocery retail and in other channels.
That was the message from Anne-Marie Roerink,
principal of 210 Analytics LLC, in her 15th annual Power
of Meat address March 2 at the North American Meat
Institute and FMI - The Food Industry Associations'
Annual Meat Conference.
38 - APRIL 2020

SP_Apr20.indb 38

Just 25% of
consumers
say they buy
plant-based
because they
like the taste.

"Eating meat is still the norm," Roerink assured attendees during her presentation. "Meat has the highest sales
per labor hour and continues to grow."
The meat industry generated about $84 billion in revenue last year, compared with just $.8 billion for the plantbased protein industry that many think will make meat
obsolete, said Roerink. Just 14% of Americans say they've
bought a plant-based product. In addition, meat sales and
volumes both rose in 2019. That said, the health, environmental and animal welfare claims that have been made
against meat and in favor of plant-based alternatives must
be taken very seriously, she said. Younger Americans

ERICA SHAFFER/SOSLAND PUBLISHING CO., VERDE, RAISED & ROOTED

BY ANDY NELSON

supermarketperimeter.com

4/1/2020 4:56:12 PM


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Supermarket Perimeter - April 2020

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