Supermarket Perimeter - April 2020 - 41

TREE FRUIT TRENDS

STEMILT, ASSJA_SAV, VIRTUSTUDIO - STOCK.ADOBE.COM

As for trends that should drive sales of tree
fruit, Simonian of Simonian Fruit Co. said
the usual suspects include healthy eating,
dieting, juicing and organics.
"But it depends on the location, a store
on the West Coast will have a different trend
then a store in the Northeast," he said.
Shales of Stemilt said varieties aren't
called out on cherries like they are on apples
or pears.
"However, Stemilt has modernized
its varietal mix in both California and
Washington in order to deliver on our promise of 'World Famous Fruit,'" she said.
"We are a leading producer of the
up-and-coming Coral variety in California
and have a great premium Lapin program
called 5 River Islands to end the California
season with incredible fruit," Shales said.
In Washington State, Stemilt has a similar
premium program called Kyle's Pick that
features Skeena cherries, which grow large
in size and have great color and dessert
flavor, she said.
Finally, Stemilt grows and markets Skylar
Rae cherries, which are super-sweet
cherries that are the third SKU in the cherry
category.
"We utilized top-seal packaging in cherries out of Washington last year and expect
to pack higher volumes of top-seal this year,"
Shales said. "It's a great scannable UPC pack
that meets consumers' wishes to reduce the
amount of plastic used in packaging."

supermarketperimeter.com

SP_Apr20.indb 41

APRIL 2020 - 41

4/1/2020 4:56:19 PM



Supermarket Perimeter - April 2020

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