Supermarket Perimeter - April 2020 - 45

sweet pineapple, revolutionized the industry
and continues to drive huge pineapple growth
in the US.
Like Del Monte, Dole recognizes that a strong
brand is a living, breathing, changing brand. Goldfield
said the company places a continual emphasis
on new product innovation, including a number of exciting new vegetable-based products
launching in 2020. Dole, Goldfield added, is committed not only to broadening existing categories
and to launching new ones, but to improved package
designs and other ways to communicate its brand and
product benefits to health-minded customers.
In 2018, the company launched a refreshed brand
identity that included a new logo that better reflects the
company's commitment to freshness, transparency
and responsibility.
The new mark, featuring the brand's trademark
surrounded by a green leaf shape, reinforces Dole's
brand position as a premium supplier of farm-fresh
fruits and vegetables grown and delivered from
around the world.

BRANDING GOES
POP-UP
Valencia, Calif.-based Sunkist
Growers showed recently how
powerful produce brands can
get creative - and succeed -
with their branding efforts.
Sunkist gave Canadians an
escape from hibernation
isolation by bringing a bright,
garden-themed pop-up to
Montreal in the middle of winter. 
Sunkist's Citrus & Herb Garden
offered a free, hands-on experience where more than 1,000
event attendees learned how
to pair fresh California-grown
Sunkist citrus with popular indoor herbs to encourage citrus consumption.
The event took place at Le
Cathcart - a newly-opened
foodie destination at the Place
Ville Marie.  The indoor garden is rumored to be one of
the largest Biergartens in
Montreal and offers a communal and festive social atmosphere where people can come
together to share real moments
over culinary experiences.

DEL MONTE, SUNKIST, DOLE

The pop-up event featured two
DIY stations, including a citrus
herb garden beverage bar led
by mixologist Rose Simard,
and an upcycled citrus scrub
station hosted by skincare and
wellness expert Léa Bégin.  The
event space also featured a
living citrus and herb wall for
"Instagrammable" moments.

supermarketperimeter.com

SP_Apr20.indb 45

APRIL 2020 - 45

4/1/2020 4:56:33 PM



Supermarket Perimeter - April 2020

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