Supermarket Perimeter - April 2020 - 51

90%

of shoppers are concerned
about contaminants
like mercury

83%

are concerned about
seafood mislabeling

88%

are concerned about
ocean pollution
Source: Blue Circle

Another central tenet of a successful food safety program for seafood
is a total commitment to cold chain integrity.
"We work with folks who understand that maintaining the cold chain
is of the utmost importance," she said. "And when we bring our products in, we freeze them as quickly as possible, so that really maintains
integrity of product."
After freezing, Blue Circle and its partners keep product at a very low
temperature all along the supply chain.

Clean water, safe fish
The Norwegian industry, pioneers in aquaculture, have created a
framework that combines strict health regulations and close safety
monitoring to develop the industry. The industry's biggest asset, however, is its vast bodies of clean water, Sundheim said.
Norway has strict criteria that farms must meet in order to obtain a
license. Farms must be in the open sea, in the cold and clear waters of
the country's fjords, and far enough away from maritime traffic areas to
ensure fish health.
While some food safety challenges affect the majority of food industries, there are other challenges unique to seafood, Sundheim said.
Some of them have to do with perception more than reality.
Many people, for instance, think that seafood, especially farmed
seafood, is unsafe to consume because of potential toxins. But according to Journal of the American Medical Association figures cited by the
Norwegian Seafood Council, seafood's toxic equivalents (TEQ) is 9%,
while vegetables, for instance, are at 22%.
Another common food safety challenge is the concern over the use
of animal antibiotics. The health of Norwegian farmed fish, combined
with effective vaccines and the strict application of the country's aquaculture laws, has enabled the industry to virtually cease using antibiotics in its fish altogether.

facilities. We'd like to be a trusted resource for not only bringing a really
clean and nutritious product to market but also really safe one. That's
part of how we like to be seen in the market."
Many food safety problems can be mitigated by going to the very
beginning of production-what the fish eat.
"From the contaminant side, we're looking at the salmon feed and
how we can clean it up," Damato said. "We want to have a clean a product as possible from the very beginning."
To that end, Blue Circle removed the PCBs, mercury and other contaminants from the feed given to its farmed salmon.
"It's really unique what we're doing in farmed salmon," she said. "It
enables us to have full control over what the salmon is eating so we can
know the contaminant levels."
As the popularity of seafood grows, it's more important than ever,
Damato said, to make sure it's a product that consumers can trust will
be safe to eat.
"Seafood's a great sector because it's growing and there's a lot of
opportunity for innovation. It's exciting to see that we have such a great
opportunity to bring new, interesting products to market, and we want
to do that in a really clean facility with really clean salmon, really clean
clod to begin with, so it all comes together."

Blue Circle and its partners keep product at a very
low temperature all along the supply chain.

PHOTOS: BLUE CIRCLE

Continuous improvement
To keep on top of food safety, companies must constantly be looking at
ways to improve their programs, Damato said.
"As there are innovations in the field, we look to our partners and
work with them to make sure they are being implemented," she said.
"I think that one really important thing is there's not a level of complacency, that the consistency of no listeria, no harmful bacteria is being
maintained, and how do we continue to improve on that."
In general, with perishable products you have to stay in very tight
control of your inventory, Damato said.
"When we develop new products, we're constantly looking to make
sure that our processors can produce those products in super hygienic
supermarketperimeter.com

SP_Apr20.indb 51

APRIL 2020 - 51

4/1/2020 4:56:52 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - April 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2020

Supermarket Perimeter - April 2020 - 1
Supermarket Perimeter - April 2020 - 1
Supermarket Perimeter - April 2020 - 2
Supermarket Perimeter - April 2020 - 3
Supermarket Perimeter - April 2020 - 4
Supermarket Perimeter - April 2020 - 5
Supermarket Perimeter - April 2020 - 6
Supermarket Perimeter - April 2020 - 7
Supermarket Perimeter - April 2020 - 8
Supermarket Perimeter - April 2020 - 9
Supermarket Perimeter - April 2020 - 10
Supermarket Perimeter - April 2020 - 11
Supermarket Perimeter - April 2020 - 12
Supermarket Perimeter - April 2020 - 13
Supermarket Perimeter - April 2020 - 14
Supermarket Perimeter - April 2020 - 15
Supermarket Perimeter - April 2020 - 16
Supermarket Perimeter - April 2020 - 17
Supermarket Perimeter - April 2020 - 18
Supermarket Perimeter - April 2020 - 19
Supermarket Perimeter - April 2020 - 20
Supermarket Perimeter - April 2020 - 21
Supermarket Perimeter - April 2020 - 22
Supermarket Perimeter - April 2020 - 23
Supermarket Perimeter - April 2020 - 24
Supermarket Perimeter - April 2020 - 25
Supermarket Perimeter - April 2020 - 26
Supermarket Perimeter - April 2020 - 27
Supermarket Perimeter - April 2020 - 28
Supermarket Perimeter - April 2020 - 29
Supermarket Perimeter - April 2020 - 30
Supermarket Perimeter - April 2020 - 31
Supermarket Perimeter - April 2020 - 32
Supermarket Perimeter - April 2020 - 33
Supermarket Perimeter - April 2020 - 34
Supermarket Perimeter - April 2020 - 35
Supermarket Perimeter - April 2020 - 36
Supermarket Perimeter - April 2020 - 37
Supermarket Perimeter - April 2020 - 38
Supermarket Perimeter - April 2020 - 39
Supermarket Perimeter - April 2020 - 40
Supermarket Perimeter - April 2020 - 41
Supermarket Perimeter - April 2020 - 42
Supermarket Perimeter - April 2020 - 43
Supermarket Perimeter - April 2020 - 44
Supermarket Perimeter - April 2020 - 45
Supermarket Perimeter - April 2020 - 46
Supermarket Perimeter - April 2020 - 47
Supermarket Perimeter - April 2020 - 48
Supermarket Perimeter - April 2020 - 49
Supermarket Perimeter - April 2020 - 50
Supermarket Perimeter - April 2020 - 51
Supermarket Perimeter - April 2020 - 52
Supermarket Perimeter - April 2020 - 53
Supermarket Perimeter - April 2020 - 54
Supermarket Perimeter - April 2020 - 55
Supermarket Perimeter - April 2020 - 56
Supermarket Perimeter - April 2020 - 57
Supermarket Perimeter - April 2020 - 58
Supermarket Perimeter - April 2020 - 59
Supermarket Perimeter - April 2020 - 60
Supermarket Perimeter - April 2020 - 61
Supermarket Perimeter - April 2020 - 62
Supermarket Perimeter - April 2020 - 63
Supermarket Perimeter - April 2020 - 64
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com