Supermarket Perimeter - April 2020 - 58

RECIPE
MANAGEMENT

by Andy Nelson

TAMPA, FLA.-BASED APPLIED
DATA CORP.'S FRESHIQ software service platform consists
of six products designed to help
grocery stores plan, execute and
analyze their recipes and other
fresh food operations, said Jesus
Mathus, the company's global
head of retail solutions.
One of those products is
devoted exclusively to recipe
management. Applied Data's
software provides customers
with centralized control of their
recipe data base, including

ingredients, preparation instructions, nutritional information and
other features, Mathus said.
"Stores can access this information through a user-friendly
mobile application available
for any Android or iSO mobile
device," he said. "Our product is
capable to manage the needs of
centralized production, such as
commissaries, as well as provides
a vendor portal that allows
the maintenance of accurate
ingredient data directly from the
suppliers."

It's a far cry from former recipe
management practices used at
the retail level, Mathus said. The
old way was based on paper
recipe books at stores that were
updated irregularly and were
limited by the type of information
available (no multimedia instructions, no current prices or cost
information).
Books were frequently incomplete and, as a result, stores
tended to stop using them.
"In our system, any changes
made by the owner of the recipe
book are distributed in real time
to all stores, and you can even
manage different variations
of the recipe of the same item
depending on local preferences
of your consumer or availability
of specific ingredients."
FreshIQ is the result of Applied
Data's 30 years in the fresh food
industry, and it's the only cloud
solution currently on the market,
Mathus said, that doesn't require
expensive on-premise infrastructure and installation investments.
It's also, he added, the only
solution of its kind that can
be accessed either by a web
browser or Applied Data's mobile
application. That contributes
significantly to ease of use, and
the program's user-friendly interface requires minimum training,
which lowers costs for retailers
working on razor-thin margins.

Better in the cloud

Fresh IQ software from Applied Data
Corp. is the culmination of 30 years of the
company's work in the fresh food industry.
58 - APRIL 2020

SP_Apr20.indb 58

The latest iteration of FreshIQ
includes new technical features like improved multimedia
instructions, extended data
fields to handle nutritional and
labeling information required by
the US 2016 Nutritional Labeling
and Education Act (NLEA) and
significant upgrades to the user
interface.
But the biggest technological improvement to the system, Mathus said, has been the

transition from an "on-premise"
software product to a native
cloud application designed to
handle Applied Data's customer
data in a secure and efficient
multitenant environment.
"This transition will eliminate
many of the hidden costs and
challenges that retailers have to
face when managing on premise
applications, such as hardware
and database license costs,
backup, DR and high availability
solutions to support such applications," Mathus said. "By migrating to the cloud, we provide the
best infrastructure and service to
maintain (retailers') applications
running efficiently."
Applied Data also has a clear
road map for how to make
FreshIQ even better over the next
18 months, Mathus said. The
company is in constant contact
with its customers to incorporate
new ideas and best practices into
its products.
"One of the biggest requirements from our customers on
recipes has been to incorporate
'made to order' functionality
to provide higher flexibility to
customers to prepare their meals,
particularly when they order
online," he said.
Recipe management is just
one part of Applied Data's fresh
item management suite of
products, Mathus said. Leading
retailers that strive to improve
the profitability and efficiency of
their entire fresh foods operation,
he said, understand that they
need to automate the full process
with things like label printing,
inventory and waste control,
production planning and automated ordering - all of which are
offered on the FreshIQ platform.

Commissary and
grocery versatility
More than 7,500 grocery retail
and other sites in North America

APPLIED DATA CORP., INVATRON

TECHNOLOGY

supermarketperimeter.com

4/1/2020 4:57:03 PM


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Supermarket Perimeter - April 2020

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