Supermarket Perimeter - May 2020 - 17

Predictive actions
IoT devices and connected technologies like wireless temperature
sensors, video cameras and automated data management systems have
forged a path to predictive analytics. Every opportunity for connectivity
and communication presents a critical, valuable data point that can be
leveraged to implement more proactive measures for food safety.
Under FSMA, food companies are required to "establish and
implement a food safety system that includes an analysis of hazards
and risk-based preventive controls." To adopt the necessary preventive
measures for monitoring, corrective action and verification, you must
be able to harness your collected data to make informed decisions and
take effective actions.
From quantitative and qualitative testing data to pathogenic and
hygienic results, as well as indicator organisms, allergens, toxins and
residues, it's vital to utilize a dynamic technology solution that can
synthesize your information and facilitate predictive actions.

Faster recall findings and notifications
As a result of the industry's greater focus on prevention and the
government's higher standards for evaluation, food recalls continue to
rise in frequency. More advanced contamination identification efforts
have led to increased positives in testing samples. And while this is
great news for the evolution of food safety, it also necessitates there be
quicker reactions.

Just one poorly managed food recall could irreparably damage your
brand. Consumers have been known to change their purchasing and
consumption practices, rejecting a product for years after a recall.
Therefore, the sooner and more proactively your organization can
identify and communicate food safety issues, the more effectively you
can avoid jeopardizing your brand.
The latest innovations in food safety testing and software enable
companies to both pinpoint recall precursors more quickly and relay
alerts and notifications immediately, saving you immeasurably on
recalled product and other damage-control efforts. An investment in
this kind of technology is an investment in your brand, your consumer
base and your success.

Digitally connected supply chain
Consumers want visibility into the handling of their foods, and the
government demands transparency into contamination prevention
and remediation efforts. Therefore, traceability in your supply chain
is paramount. In the case of a recall, it is used to differentiate and
isolate safe products from the source of the problem. With a digitally
connected supply chain, manufacturers wield the power of traceability
to improve supply management, market foods with difficult-to-detect
attributes and maximize quality control.
Mike Koeris is co-founder and chairman of Green Bay, Wis.-based
Corvium.

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- 17

5/5/2020 4:09:40 PM


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Supermarket Perimeter - May 2020

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