Supermarket Perimeter - May 2020 - 28

preference could be related to the extended shelf life of packaged
goods as well as increased protection offered by the packaging. The
company shared Nielsen 2020 data showing the popularity of single

packs surging to 19 times the growth rate experienced in 2019. "As
manufacturers try to make foods more convenient and portable for
consumers, the manufacturing of these goods has become more
centralized in order to offer bakers a wider and more complex array of
goods without the need for them to source skilled labor or bake them
inhouse," says Kathy Sargent, global innovation director, Corbion.
This might also mean cakes are finished by a manufacturer
offsite before being shipped to the baker for further customization,
she continues. While elaborate cakes purchased for birthdays and
celebrations are often planned purchases, other cakes, such as German
chocolate, carrot or red velvet, are more often an impulse purchase to
be enjoyed as an everyday treat. Instore bakeries that may not have
the resources to offer a range of different cakes can look to offer fully
finished cakes or use reliable, high-quality cake mixes.
Rich's, Buffalo, N.Y., offers a line of fully finished cakes. In addition to
standard quarter-sheet cakes, its line of cakes include a 4 in layer cake,
an 8 in pre-soaked Tres Leches-style sponge cake, a Black & While 8 in
double layer cake, Boston Crème single-layer yellow cakes, a Caramel
Sea Salt double-layer 7 in cake and more. A range of 8 in double-layer
combo cakes feature quarter combinations of some of the company's
best-selling cakes.
No matter if it's an everyday pick-me-up or a planned celebration, the
best part of indulging is that there never has to be an occasion. Plain
and simple or elaborate in design, cake is always perfect.

CORBION

Bakery: Cakes

Be Inspired. Be Creative. Be Original.

TM

Bo-nuts with Nutella®

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion Control Packs
©2020 Ferrero
Ferrero S.p.A.

28 - MAY 2020

SP_May20.indb 28

supermarketperimeter.com

5/5/2020 4:10:00 PM



Supermarket Perimeter - May 2020

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