Supermarket Perimeter - May 2020 - 34

It starts
in the

Field...

Bakery: Artisan bread

back to the Neanderthals.
Consumers throughout
the world who have long
enjoyed tortillas, nan (naan),
lavash, gorditas and pita,
now are discovering new
flatbread versions in torta
sul testo, damper, coca, fatir,
gozleme and mana'eesh.
Flatbreads also offer
consumers delicious options
for hand-held, on-the-go
eating. "Hand-held is a trend
that's relevant for breads in
general," said Warren Stoll,
marketing director, Kontos Foods. "Whether it's grabbing lunch to go
or a quick take-home meal at the supermarket deli, consumers want
to walk out with a food that's ready to consume. The artisan element
offers a genuine and home-spun aspect."
Kontos, Paterson, NJ, produces more than 60 varieties of flatbread
including Greek pita, Indian Naan, Hispanic gorditas, crepes, pizza crust
and lavash. Because each pocketless piece is hand-stretched, Stoll refers
to the flatbreads as "snowflakes." The use of oil and air pockets created
during hand-stretching allow the product to fluff when warmed, creating
an oven-fresh bread perfect for wrapping. The company also offers a new
pita product designed to warm in the oven in its own paper bag.
Other innovations include infusing whole and ancient grains into
artisan bread staples. Part health and wellness, part old-world charm,
whole grains are a way to offer artisan with a premium upgrade.
To highlight the whole-grain content of its breads, Chicago-based
Wholesome Harvest, a division of Grupo Bimbo, teamed with Oldways
Whole Grains Council (WGC), Boston, to call out the whole grain
attributes of its products.

BAKERS GUILD TO THE RESCUE

"The BBGA is of huge value to my bakery," said baker Chris
Matsch, Ibis Bakery, Lenexa, Kan. "The community centered
around bread is second to none, and the BBGA offers us with the
ability to access seminars, recipes and updates on the industry.
We're so thankful to be a part of this wonderful organization."

KONTOS FOODS

Professional and home bakers looking to brush up on their
artisan bread production skills only need to look to the services
of The Bread Bakers Guild of America, Petaluma, Calif.
Considered to be the definitive resource for all aspects of
artisan bread in America, the guild provides a modern edge to
an age-old practice with continuing education and technical
classes taught by guild masters. Guild members include
farmers, bakers, millers, suppliers, educators, students, home
bakers, technical experts, and bakery owners and managers.

34 - MAY 2020

SP_May20.indb 34

5/5/2020 4:10:11 PM



Supermarket Perimeter - May 2020

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