Supermarket Perimeter - May 2020 - 38

Deli: Charcuterie

38 - MAY 2020

SP_May20.indb 38

(GMOs), artificial preservatives, or substitute ingredients. Depending on
the meat type and its preparation, salt could be the lone ingredient (for
cured meats). Messaging the ingredients (or lack thereof) of charcuterie
on instore displays, signage, menu boards, packaging, advertising and
digital channels can engage consumers looking for foods produced
with a minimal number of ingredients
Retailers would also be wise to emphasize new tastes and flavor
pairings. The ever-growing palate of today's consumer is growing. You
don't have to look far to notice this "here-to-stay" trend.
Driven by the diverse younger generation of consumers-but still
applicable to older generations-the inclusion and experimentation
of ingredients as international cuisine becomes mainstream and new
takes on traditional comfort food become more common can be seen
throughout the fresh departments.
Younger consumers-many of whom are food experimental in nature
and come from multi-cultural households-are looking for variety
beyond traditional deli offerings. Older consumers are stepping out of
their comfort zones to try new products.
Additionally, food pairing has become more popular and widespread
nationally. Beer and wine pairings with cheese, chocolate and even
desserts such as donuts. Charcuterie boards are the pinnacle of
food-pairing experiences, as they provide endless opportunities for
consumers to taste a multitude of flavor combos.
Stressing the international experience (and a closer-to-home one,
too) of eating charcuterie is also wise. A factor that has contributed to
many new food trends is international travel.
Individuals vacationing in Europe, South America, and other global
destinations dine on local and regional cuisine, ingredients, and flavors,
and once they return, some may seek out these delicacies closer to home.

NATALLIA , ANNA_KLYASHEVA - STOCK.ADOBE.COM

The history of curing meats dates
back thousands and thousands
of years, and there are many
examples of cured meats available
today with historical origin. This
is a trend resonating in other fresh
departments as well. For example,
there has been an increase in interest
of ancient grains for baking bread. It's
about the ingredients and the way
the food was prepared. And telling
the story and the history behind the
food can make it appealing to both
exploratory shoppers looking to try
new charcuterie and more casual
shoppers intrigued about where the
food comes from..
Another way to draw consumers to
charcuterie is to emphasize its high
protein content. As an industry, we've
seen the push for more protein-rich
options from consumers. But the way
protein is offered is also important.
Consumers are increasingly looking
for foods that are intrinsically rich in
protein, rather than foods that contain added protein or are non-animalprotein alternatives. Charcuterie is a perfect option for these proteinseeking shoppers
Also don't forget ingredient simplicity. IDDBA research and findings
show that consumers are increasingly seeking natural food products.
While the definition of simplicity varies, it can include products free
from artificial flavors and coloring, genetically modified organisms

Charcuterie
provides
a European
experience from the
comfort of your
own home.

supermarketperimeter.com

5/5/2020 4:10:20 PM


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Supermarket Perimeter - May 2020

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