Supermarket Perimeter - May 2020 - 40

Deli

Snacking
cheese
SNACKING ITSELF HAS BEEN A TREND ON THE RISE for the last
several years. Ninety-five percent of adults in the United States snack
daily with the majority of consumers snacking 2-3 times per day,
according to 2019 research from Mintel - and the percentage of super
snackers, snackers that eat four or more snacks a day, is increasing.
Within the snacking category, internal research completed by
Sargento, Plymouth, Wis., in 2019 shows that cheese is among the top
three snack choices among consumers in the United States with 71% of
survey respondents reporting they eat cheese as a snack at least once a
week or more. As shoppers are confined to their homes in the midst of
the ongoing coronavirus (COVID-19) pandemic, purchases of snacking
items are going up. During the first week of March for example, data
from Statista showed that cheese snack sales were elevated by 11.5%
over the same timeframe in 2019. For the entire cheese category, sales
were up 42% in the four weeks leading up to March 28 according to data
released by Nielsen.
According to Sean Moran, vice-president of sales at Green Bay, Wis.based BelGioioso Cheese Inc. the company has seen a continuation of
strong sales numbers since the onset of COVID-19, and the top trends
for snacking cheeses in 2020 have kept their relevancy to the category.

Sargento's 2019 internal study noted high in protein (43% of
consumers), low in sugar (38% of consumers) and high in fiber and low
in calories (34% of consumers) as the top qualities consumers look for in
snacks. According to BelGioioso, the key drivers of snacking occasions
are time, convenience, health, portion control and exploration. Moran
noted that this year, consumers are in search of snacks with clean flavor,
natural ingredients and convenience.
"We recently introduced an extra-aged Parmesan cheese called
American Grana for snacking and grating," said Moran.
"Children enjoy the rich,
nutty flavor and added
protein boost during the
day at home or school,
and adults enjoy it with
a glass of wine."

Nutrition, natural ingredients and convenience on trend
According to Nielsen, there has been a dramatic shift in the snacking
world over the last few years that reflects wider social trends toward
healthy living and shifting preferences surrounding protein and sugar
consumption. Consumers want to add more protein and put less sugar in
their diets - qualities that most snacking cheeses can check off the list.
40 - MAY 2020

SP_May20.indb 40

ANDRII - STOCK.ADOBE.COM, BELGIOIOSO CHEESE INC., FRIESLANDCAMPINA

BY EMILY PARK

supermarketperimeter.com

5/5/2020 4:10:28 PM


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Supermarket Perimeter - May 2020

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