Supermarket Perimeter - May 2020 - 57

Traceability is one way to show transparency in fresh meat.
With the resources available today, like DNA TraceBack®
ƚĞĐŚŶŽůŽŐLJĨƌŽŵ/ĚĞŶƟ'E͕ĨƌĞƐŚŵĞĂƚďƌĂŶĚƐŚĂǀĞƚŚĞ
ĐĂƉĂďŝůŝƟĞƐƚŽƚƌĂĐĞŝŶĚŝǀŝĚƵĂůĐƵƚƐĂŶĚŐƌŝŶĚƐŽĨŵĞĂƚ
all the way back to the animal's birthplace. Open Prairie®
EĂƚƵƌĂů* Meats from Tyson Fresh Meats is leading the
charge to meet consumer demand for food transparency
and traceability. It is the only brand in the U.S. that has
implemented DNA TraceBack technology for both its
fresh beef and pork products.
The Open Prairie brand team is dedicated to transparency
with its customers and consumers, including sharing
ƉƌŽĚƵĐƟŽŶƉƌŽĐĞƐƐĞƐĨƌŽŵƉƌĂŝƌŝĞƚŽƉůĂƚĞƚŚƌŽƵŐŚ
ŝŶŝƟĂƟǀĞƐƐƵĐŚĂƐƚŚĞTrusted Path™ Program. This
ƉƌŽŐƌĂŵŽīĞƌƐĂůĞǀĞůŽĨǀĞƌŝĮĐĂƟŽŶƚŽƚŚĞƚƌĂĐĞĂďŝůŝƚLJ
process at a scale unlike anything else in the market
today. The program includes detailed records from
ƉƌŽĚƵĐĞƌƉĂƌƚŶĞƌƐ͕ĨĞĞĚLJĂƌĚƐĂŶĚĮŶŝƐŚŝŶŐďĂƌŶƐ͕ƚŚŝƌĚͲ
party audits and the use of DNA TraceBack technology.

"Today, more than ever before, there is higher demand
ĨƌŽŵĐŽŶƐƵŵĞƌƐǁĂŶƟŶŐƚŽŬŶŽǁǁŚĞƌĞƚŚĞŝƌĨŽŽĚ
comes from," explains Kent Harrison,vice president,
ŵĂƌŬĞƟŶŐĂŶĚƉƌĞŵŝƵŵƉƌŽŐƌĂŵƐ͕dLJƐŽŶ&ƌĞƐŚDĞĂƚƐ͘
"The Trusted Path Program provides even more
transparency, allowing customers and consumers to be
ĐŽŶĮĚĞŶƚƚŚĂƚŝŶĚŝǀŝĚƵĂůĐƵƚƐŽĨKƉĞŶWƌĂŝƌŝĞEĂƚƵƌĂů
beef or pork are traceable back
to the ranch or farm."
By choosing Open PrairieEĂƚƵƌĂůDĞĂƚƐ͕ĐƵƐƚŽŵĞƌƐ
ĂŶĚĐŽŶƐƵŵĞƌƐĐĂŶďĞĐŽŶĮĚĞŶƚƚŚĂƚƚŚĞŝƌŵĞĂƚĐŽŵĞƐ
from animals who are responsibly raised with no
ĂŶƟďŝŽƟĐƐ͕ĂĚĚĞĚŚŽƌŵŽŶĞƐŽƌŐƌŽǁƚŚƉƌŽŵŽƚĂŶƚƐ͕
ever. And the brand team's commitment to traceability
and transparency helps build the trust consumers are
searching for in their food system.

To learn more about the Open Prairie
EĂƚƵƌĂůDĞĂƚƐTrusted Path Program, visit

TrustedPathProgram.com

DŝŶŝŵĂůůLJƉƌŽĐĞƐƐĞĚ͘EŽĂƌƟĮĐŝĂůŝŶŐƌĞĚŝĞŶƚƐ͘

*

dŚĞdƌĂŶƐƉĂƌĞŶĐLJ/ŵƉĞƌĂƟǀĞ͗WƌŽĚƵĐƚ>ĂďĞůŝŶŐĨƌŽŵƚŚĞŽŶƐƵŵĞƌWĞƌƐƉĞĐƟǀĞ͘>ĂďĞů/ŶƐŝŐŚƚĂŶĚ&ŽŽĚDĂƌŬĞƟŶŐ/ŶƐƟƚƵƚĞ͕ϮϬϭϴͮ͘ϮƌŝǀŝŶŐ>ŽŶŐͲdĞƌŵdƌƵƐƚĂŶĚ>ŽLJĂůƚLJdŚƌŽƵŐŚdƌĂŶƐƉĂƌĞŶĐLJ͘>ĂďĞů/ŶƐŝŐŚƚ͕ϮϬϭϲ͘
3
/Z/WĂŶĞůĂƚĂ͕ůůKƵƚůĞƚƐ͕ϱϮǁĞĞŬƐĞŶĚŝŶŐϭͬϲͬϭϵ͕DĂƌŬĞƚĂƐŬĞƚ^ƚƵĚLJ͕&ĞďƌƵĂƌLJϮϬϭϵͮ͘ΠͬΡͬΞϮϬϮϬdLJƐŽŶ&ŽŽĚƐ͕/ŶĐͮ͘DNA TraceBackŝƐĂƌĞŐŝƐƚĞƌĞĚƚƌĂĚĞŵĂƌŬŽĨ/ĚĞŶƟ'EEŽƌƚŚŵĞƌŝĐĂ͕/ŶĐ͘
1

SP_May20.indb 57

5/5/2020 4:11:03 PM


http://www.TrustedPathProgram.com

Supermarket Perimeter - May 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2020

Supermarket Perimeter - May 2020 - 1
Supermarket Perimeter - May 2020 - 1
Supermarket Perimeter - May 2020 - 2
Supermarket Perimeter - May 2020 - 3
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