Supermarket Perimeter - May 2020 - 6

the

WIRE
Reeling from the onset
of COVID-19, American
consumers have had to
quickly adjust to a new
reality, setting a slew of
new trends along the
way. In partnership with
The Hartman Group,
FMI - The Food Industry
Association conducted
online surveys March
21-26 to track some
of those trends.
The results from the
surveys are compiled
in an initial report, U.S.
Grocery Shopper Trends
COVID-19 Tracker,
March 21-26, 2020.
One key finding in the
report is that 77% of
consumers have made
a change in the way
they shop, with online
shopping experiencing
significant growth.
The report finds US
consumers are highly
concerned about COVID19 and have experienced
significant disruptions
to their lives and
households. Consumers
are now more dependent
on online grocery
shopping pick-up and
delivery services, with
many shoppers using
6 - MAY 2020

SP_May20.indb 6

online grocery services
for the first time.
Shoppers are also
praising the way grocers
have responded to
COVID-19, with 65%
of consumers rating
their primary store
8-out-of-10 or higher.
However, consumers are
concerned about out-ofstock items and worry
about getting ill from
other shoppers, store
surfaces and employees.
From this first wave
of research, the report
provides information
about initial reactions
to the COVID-19 crisis
from consumers. FMI
and The Hartman Group
will be conducting
bi-weekly surveys over
the coming weeks to
get a better sense of
how this pandemic
continues to and may be
permanently impacting
consumer behavior.

AeroFarms to build
world's largest
indoor vertical farm

major international
companies, local
universities, and AgTech
startups to help solve
some of the most
pressing agriculture
needs of our time, and
AeroFarms is proud to
play a pivotal role to
helping establish the
Emirate of Abu Dhabi
as a global hub for
AgTech innovation."
The facility is being
built through a $100
million investment
from the Abu Dhabi
Investment Office's
(ADIO) AgTech Incentive
Programme.
"We are delighted to
welcome AeroFarms to
Abu Dhabi. AgTech is a
priority sector for the
Abu Dhabi Government,
and our long-term
goal is to support
the development of
innovation that will
contribute to solving
challenges of regional
and global importance,"
said Dr. Tariq Bin Hendi,
director general of
ADIO. "We are excited to
partner with AeroFarms
and enable them to

pioneer solutions for
agriculture in desert and
arid climates. AeroFarms
will add significant scale
to Abu Dhabi's growing
AgTech ecosystem."

Kroger, Albertsons
least hard hit by
coronavirus
From the start of the
coronavirus (COVID-19)
pandemic in the United
States, Placer Labs.
ai, has been tracking
which grocers have been
performing well during
these unprecedented
times and analyzing
what that could mean
in the long run.
When COVID-19
first became a large
concern in the United
States in early March,
most grocers across
the country saw a
huge peak in instore
grocery visits resulting
in significant yearover-year growth the
second week of March.
After mid-March,
Placer noted that
differences between
grocers began to
show resulting from a

AEROFARMS, ZIVICA KERKEZ - STOCK.ADOBE.COM

FMI and Hartman
Group release
COVID-19 grocery
trend tracker

commercialization of
relevant local crops
using technology that
uses 95% less water than
traditional farming and
zero pesticides. The
facility will include an
advanced organoleptic
research and precision
phenotyping lab,
advanced seed
breeding center,
phytochemical analysis
lab, machine visions
and learning lab and a
robotics, automation
and drones lab.
"Our mission is to grow
the best plants possible
for the betterment of
humanity, and this new
cutting-edge R&D facility
leverages our agriculture
expertise and sciencedriven roots. We will
be conducting leading
research in plant science,
vertical farming, and
automation, accelerating
innovation cycles
and commercializing
a diverse range of
products," said David
Rosenberg, co-founder
and chief executive
officer of AreoFarms."We
will be partnering with

AeroFarms is set to build
a 90,000- square-foot
indoor vertical farm
in Abu Dhabi that the
company said will be
the largest of its kind.
The farm will be
dedicated to R&D and
www.supermarketperimeter.com

5/5/2020 4:09:18 PM


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Supermarket Perimeter - May 2020

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