Supermarket Perimeter - May 2020 - 62

APPLES & PEARS
BY CHRIS CRAWFORD
AS RETAILERS ENTER UNCERTAIN TIMES during the coronavirus
(COVID-19) pandemic, apples and pears are certain to continue to be
go-to staples this spring and summer.
Apple purchases were up considerably at the end of March - an
increase of almost 41% year-over-year the week ending March 21.
This is according to David Roby, brand manager for Domex
Superfresh Growers, Yakima, Wash., who said he thinks this could be
because apples store well and seem to be one of the items consumers
62 - MAY 2020

SP_May20.indb 62

are stocking up on during the pandemic. The company's apples and
pears are grown throughout the Pacific Northwest in Washington
and Oregon.
"We encourage retailers to promote core apple varieties: gala, Fuji and
granny smith," he said. "Combined, they only made up 38% of dollars
sold on promo, while honeycrisp alone represented 37%."
However, Roby said honeycrisp apples are being overpromoted,
deflating overall apple sales. In the last weeks ending Feb. 22,

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Supermarket Perimeter - May 2020

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