Supermarket Perimeter - May 2020 - 71

With the coronavirus outbreak, it's even more important.
"Especially now with so much uncertainty, it's peace of mind for
the customer," Lofti said. "You don't know what's been touched by a
previous customer of the grocery store, it's reassuring that you the know
the product you are buying inside the package hasn't been touched by
someone else who may not have even known they're infected."
Lacerta is still running its stock tamper evident line, Fresh n' Sealed,
and also its custom tamper evident two-piece containers.
"Times are uncertain but we're here to help," Lofti said.
With the onset of the coronavirus, Madison, Wis.-based Placon hasn't
seen an increase in tamper-evident food packaging because many
grocery stores are no longer allowed to have self-serving salad and
soup bars, said Derek Skogen, Placon's senior product manager.
"These stores are now having to pre-pack the salads and soups to
then place on the retail shelves for sale," he said.

Demand for all packaging up
That said, during the outbreak, Placon has seen a big surge overall
in demand for food packaging, Skogen said. With many consumers
stocking up on products because of stay-at-home orders, they're
tending to buy more during each store visit.
Prior to COVID-19, Placon was seeing more demand in general for
tamper-evident packaging, which is why the company's most recent
product line has timed perfectly: CrystalSeal reFresh Parfait Cups, each
of which has a tamper-evident feature to ensure the base and lid form a
secure lock with tamper-evident tab to notify a customer if it has been
tampered with prior to purchase.
The cups are ideal for on-the-go convenience and snacking, both of
which are growth markets for Placon, Skogen said. All cups have the
tamper-evident feature included on them to ensure products are kept safe.

"They're great for deli, produce, dairy - pretty much any place that
has convenience snacks or products, these cups serve a meaningful
solution," Skogen said.
Other virtues of the new cups, he added, include:
*	 The pedestal cup offers an inverted base or lid option that can be
set either way on the shelf and can be stacked upon one another to
increase merchandising space for retailers
*	 The cups offer a tamper-evident tab feature to ensure foods stay
protected and fresher for longer
*	 A single or two-compartment insert option or inside insert lid are
available to go with any cup as an added packaging accessory.
These insert trays help hold dry or wet ingredients such as sauces
or fresh fruit that you may want to add or dump-in to the main
cup ingredients later on when ready for consumption. The insert
lid option is a great add-on that gives the retailer a way to hold
ingredients or sauces/dips within the package to showcase better at
retail. If you look at the marketing sheet attached you will see a few
images that showcase this (ranch on the pedestal cup with veggies
on top - the inside insert lid is helping keep the sauce away from the
product) and the best part is the consumer can remove the lid and
put it back in place if they want to save the dip or sauce for later upon
purchasing to have a snack later on.
*	 Each cup has a slight angled curve to increase the crush strength of
the cup and allow retailers to hand pack each cup without crushing
the cup during loading. Other designs in the market today use a rib
or flute design that tends to decrease product visibility and overall
package design. Our cups are clean with no angles or obstructive
markings on the cup.
*	 Each cup is made, in Madison, using 75% or more post-consumer
recycled PET.

MEETING THE NEED
Shields are made from food
grade PET material with an
anti-fog coating. It's the same
material that soda bottles are
made of and is widely used in the
food industry. PET has excellent
clarity and moisture and oxygen
barrier properties, according to
Lacerta.
Recommended for single use,
the shields are made of a piece
of plastic with slots cut in the
back where users can attach the
band together. A second piece

can be comfortably worn to keep
the shield away from the face.
The shields are designed to
work either with or without
a foam forehead band. Since
beginning production March
26, Lacerta has produced
about 100,000 shields per day
with capabilities to ramp up to
500,000 per day
"We saw the shortages and
the need to get PPE to healthcare workers immediately,"
said Jazmin Lofti, marketing

coordinator for Lacerta. "We're
fortunate to be in the position
to react quickly and efficiently.
We produce the anti-fog plastic
in-house, eliminating lengthy
lead times, and we're able to
scale up to meet the demand of
the healthcare system."

LACERTA

The Covid-19 pandemic created
an acute shortfall in needed
protective-ware. In response,
Mansfield, Mass.-based food
packaging manufacturer Lacerta
rapidly developed face shields to
offer to hospitals and healthcare
professionals.
The company then learned of
a similar need in the food sector,
especially grocery and foodservice. The masks then were made
available to workers in those
channels.

supermarketperimeter.com

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