Supermarket Perimeter - May 2020 - 81

SPOTLIGHT

flavors, colors or preservatives
and are vegan and vegetarian.
Skloff also noted that the cream
cheese spreads belonging to the
company's Melanie's Medleys line
are non-GMO and gluten free.
Skloff said that in addition to
Don's new gourmet sides, grain
salads such as Wheatberry and
Mango Lime Quinoa, which
are also made without artificial
flavors, colors or preservatives,
are top sellers this year for the
company.

RESER'S FINE FOODS, DON'S PREPARED FOODS, FRESH FOOD GROUP

Younger generations
want new and ethnic
flavors, convenience
While baby boomers consistently
go for the chopped chicken liver
and traditional deli salads such
as tuna salad, chicken salad
and seafood salad that Don's
Prepared Foods was known for
as they were growing up, Skloff
said that younger generations
like millennials and Gen Z are
interested in new flavors in their
deli sides.
"Speaking to trends and newer
generations," Skloff said. "We also
offer more innovative items such
as Korean BBQ Green Beans and
Adobo Rice and Beans."
Skloff also noted that Don's
newest deli sides such as the
Southwestern Black Eyed Peas
and Green Curry Lentils and
Quinoa take advantage of flavors
from all around the world.
For sides popular with all age
groups, Skloff pointed to Don's
Artichoke Asiago and Buffalo
chicken dips.
Skloff noted that convenience is
another factor that's increasingly
popular both with younger
and older generations. She said
offering more grab-and-go
options and advertising deli sides
as part of a meal component hits
the convenience factor customers
are looking for without sacrificing
quality or taste.

William Andersen, chief
executive officer of Spring, Texasbased Fresh Food Group, said that
he's noticed a decline in deli sides
that are behind-the-glass.
"Younger consumers favor
grab-and-go and foodservicestyle options," Andersen said. "As
a result, we see growth in items
that can be offered in a variety of
applications."
Andersen noted that Fresh
Food Group's salads can be used
in mixed application - served
behind the glass in hot or cold
bars for older generations that
still like to order their deli sides
from the counter or packed in
store for grab-and-go options.
Fresh Food Group has also
taken advantage of the ethnic
flavors trend. Andersen said the
company offers a Mexico-inspired
street corn salad and a pea and
edamame based Asian salad. He
noted that Mediterranean flavors
consistently perform well in the
deli side category.

A combination that
families can share
Roe said that Reser's topperforming products are items
that families can enjoy together.
This year, Reser's best-sellers
include meal kits, premium dips
and traditional and great-tasting
comfort foods such as the
company's macaroni and cheese
and scalloped potatoes.
"There is growth in upscale
prepared salads, too," Roe noted.
"As well as single serve items sold
in multipack configurations."
Some of Reser's latest
product innovations include
roasted potatoes for bulk case
and meal programs, deli salads
with ingredients like turmeric
and shrimp and seasonal dips
that combine sweet and savory
flavors.
"We want to keep the Reser's,
Main St Bistro and Stonemill

Fresh Food
Group's salads
can be sold
behind the glass
or in grab-andgo containers.

Kitchens brands relevant
to consumers, and product
innovation helps these brands
continually stay interesting and
relevant," Roe said.
Currently, Reser's Main St.
Bistro offerings include:
*	 Baked Macaroni & Cheese
*	 Baked Scalloped Potatoes
*	 Baked Shredded Potato
Casserole
*	 Baked Zesty Au Gratin Potatoes
*	 Baked Four Cheese Macaroni
*	 Roasted Sea Salt & Black
Pepper Potatoes
*	 Roasted Garlic & Rosemary
Potatoes
*	 Signature Mashed Potato
*	 Signature Macaroni & Cheese
*	 Steakhouse Mashed Potatoes
*	 Roasted Garlic Mashed Potatoes
*	 Pepper Jack Macaroni & Cheese
*	 Maple Mashed Sweet Potatoes

supermarketperimeter.com

SP_May20.indb 81

Reser's Stonemill Kitchens
lineup includes:
*	 Creamy Spinach Premium Dip
*	 Spicy Pepper & Three Cheese
Premium Dip
*	 Spinach, Artichoke & Parmesan
Premium Dip
*	 Artichoke, Jalapeño &
Parmesan Premium Dip
*	 Artichoke & Parmesan
Premium Dip
*	 Pimento & Sharp Cheddar
Premium Dip
*	 Creamy Cranberry Jalapeño
Premium Dip
*	 Creamy Onion Premium Dip
*	 Buffalo Style Chicken Dip
Andersen pointed out that Fresh
Food Group's line includes freshly
prepared vegetable side and
salad kits that families can share.

COVID-19's impact
on the category
The onset of the coronavirus
(COVID-19) pandemic in
the United States has had
a significant impact on deli
prepared foods. By the first
week of April, data from 210
Analytics and IRI showed that
sales for deli prepared foods
were down 43.1% for the week
ending on April 5 compared to
that same timeframe in 2019.
MAY 2020 - 81

5/5/2020 4:11:51 PM


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