Supermarket Perimeter - May 2020 - 82

As the first waves of panic buying are
over, measures to curb the number of people
going in grocery stores combined with a
slowdown in trip frequency is really hurting
the deli prepared area."
Eric Richard, IDDBA
The International Dairy Deli
Bakery Association (IDDBA) noted
that sales in early April were
virtually off on all deli offerings
and meal occasions whether
it was sides, breakfast items,
combo meals or deli pizza.
"As the first waves of panic
buying are over, measures to
curb the number of people going
in grocery stores combined with
a slowdown in trip frequency is
really hurting the deli prepared
area," said Eric Richard, industry
relations coordinator of IDDBA.
82 - MAY 2020

SP_May20.indb 82

The decline in deli sales is
also likely a direct result of many
grocers being forced to close
down or severely limit operations
of made-to-order counters,
self-serve buffets, salad bars and
hot bars.
"During this crisis, many delis
have shifted all or a portion of
their bulk, freshly prepared salads
and sides to prepacked items
in order to reduce labor and
prioritize needs for the sudden
shift in shopping behaviors,"
Roe said.

Roe said that while it's difficult
to predict exactly what the future
will bring, he expects that in the
long term deli cases will return
to having a wide variety of
ready-to-serve deli side options
with an emphasis on value. He
noted that showcasing the deli
sides category online to help
consumers consider the deli
as part of their everyday meal
solutions will also be a long-term
opportunity.
Don's Prepared Foods' Carl
Cappelli, senior vice president of

sales and business development,
said the company did three
major things to prepare for the
escalation of COVID-19:
1. Enhanced steps to ensure
food safety, plant safety and
employee safety through
protective gear.
2. Increased measures of
cleaning and sanitizing.
3. Emphasized how sides from
Don's can be components
in meal kits/ meal solutions
as more people are eating
from home.
Cappelli said that grocers
have been creative and quick
in coming up with alternative
ways to sell deli sides as madeto-order and self-serve bars
shut down.
"Retailers mobilized quickly
to put Don's sides and salads
into cups to meet consumer
demand," he said. "As labor was
stretched and retailers faced risk
of less employees due to COVID19, Don's was there to offer up
ideas on which items to cup.
Don's even offered to pre-pack
salads during this crisis on key
driver items."
Cappelli highlighted that
in the midst of the COVID-19
pandemic, the category has seen
a consumer shift from health and
wellness items to comfort foods.
As a result, Don's is offering
retailers what it calls Comfort
Food Meal Solutions. While the
health trends are still relevant
and likely to keep relevancy
into the future, Cappelli does
anticipate that meal solutions
will become a long-term player
in retail deli.
"As all retail deli continues to
meet consumer demands during
the quarantine periods, Don's
Prepared Foods stands ready to
support them and ship all orders
in full," Cappelli said. "Providing
solutions and innovative items,
Don's delivers value to retail deli."

MANGPOR2004 - STOCK.ADOBE.COM

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5/5/2020 4:11:54 PM

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Supermarket Perimeter - May 2020

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