Supermarket Perimeter - May 2020 - 86

R&D

A CRUNCHY TAKE ON FRUIT
Rennes, Brittany-based ingredient specialist Diana Food's recent
Crunch' Flakes product provides a new twist on fruit inclusions.
The product offers a unique crispy texture, vibrant colors
and authentic fruit experience, according to Diana. For
chocolate, confectionary, bakery and other applications, three
flavors are available: raspberry, strawberry and blueberry.

"During these uncertain
times, we are glad we have the
inventory to step up deliveries,"
she said.
Looking back a bit further, a
certain popular spread containing
hazelnuts is a big reason why
sales have grown so much in
recent years.
"Hazelnuts have continued
to emerge as a prominent
ingredient over the last
dozen years, first in imported
chocolates, then prodded
upward by the market success
of Nutella," she said. "A cascade
of other products have followed
across many categories eager
to leverage consumers' interest

86 - MAY 2020

SP_May20.indb 86

in chocolate-hazelnut flavor
combinations."
As a result, hazelnuts also
play starring roles in other flavor
combinations and categories such
as breads, desserts, and yogurt
and salad toppers.
It's consumer demand, pure
and simple, Inman said. Proof
of that comes from a national
consumer research in 2017,
showing that over 10 years:
*	 Reported consumption of
hazelnuts was up from about
one-third of consumers (33%)
to one-half (49%)
*	 The perception of hazelnuts as
"very healthy" had doubled to
nearly half (47%) of consumers.

*	 At the time, 82% of consumers
who had not tried hazelnuts
were eager to do so. Nutella's
success opened the market for
hazelnuts and continues to fuel
consumer interest in trying the
distinctive flavor of hazelnuts
in other foods.
*	 As of last year, chocolate
candy made up the biggest
category penetration for
hazelnuts, which sports 461
chocolate-hazelnut SKUs
from makers including Ferrero
Rocher, Hershey's, Ritter Sport,
Ghirardelli and Lindt.
*	 Other categories also growing
in terms of SKUs include snack
nuts, nut butter, ice cream,
baking nuts, chocolate noncandy, granola bars and other
snacks and frozen novelties.
And the potential for hazelnuts
extends well beyond packaged
goods, Inman said. More than
two-thirds of consumers also
want to try hazelnuts in their
salads, main dishes and salad
dressings.
Growers are taking note of all
these good consumer numbers.
"The US crop is expected to
triple in size by 2025," Inman said.
"Good thing, too, since the majority
of American consumers prefer to

buy products with hazelnuts grown
in the United States."
Northwest Hazelnut Co.
offers ingredient-ready nuts
to food manufacturers, which
gives the company an excellent
view of the market across many
categories, Inman said. In the
perimeter alone, you can find
hazelnuts in yogurt and salad
toppers, in specialty breads and
as a meal to encrust seafood and
other meats and poultry.
Two things separate Northwest
Hazelnut from its competitors,
Inman said. The first is the
company's pasteurization system.
"We take every available
measure to preserve crunchy
texture and fresh taste," she
said. "That indulgent experience
makes hazelnuts desirable and
distinctive in pairings with many
different foods."
Northwest Hazelnut protects that
sensory experience with patented,
CoolSteam pasteurization technology, which maintains the characteristics of taste, texture, color, shelf
life and skin quality discriminating
buyers look for in a raw, ready-toeat or processed hazelnut.
The company's second big
differentiator is its traceability
program.

DIANA FOODS, NIK_MERKULOV, OWLONCLOUD - STOCK.ADOBE.COM

"Consumers want to experiment new engaging sensory
experiences that go far beyond taste," according to Diana.
"This is a real challenge in today's market, for which
Diana's innovative fruit inclusion provides a solution."

supermarketperimeter.com

5/5/2020 4:12:02 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - May 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2020

Supermarket Perimeter - May 2020 - 1
Supermarket Perimeter - May 2020 - 1
Supermarket Perimeter - May 2020 - 2
Supermarket Perimeter - May 2020 - 3
Supermarket Perimeter - May 2020 - 4
Supermarket Perimeter - May 2020 - 5
Supermarket Perimeter - May 2020 - 6
Supermarket Perimeter - May 2020 - 7
Supermarket Perimeter - May 2020 - 8
Supermarket Perimeter - May 2020 - 9
Supermarket Perimeter - May 2020 - 10
Supermarket Perimeter - May 2020 - 11
Supermarket Perimeter - May 2020 - 12
Supermarket Perimeter - May 2020 - 13
Supermarket Perimeter - May 2020 - 14
Supermarket Perimeter - May 2020 - 15
Supermarket Perimeter - May 2020 - 16
Supermarket Perimeter - May 2020 - 17
Supermarket Perimeter - May 2020 - 18
Supermarket Perimeter - May 2020 - 19
Supermarket Perimeter - May 2020 - 20
Supermarket Perimeter - May 2020 - 21
Supermarket Perimeter - May 2020 - 22
Supermarket Perimeter - May 2020 - 23
Supermarket Perimeter - May 2020 - 24
Supermarket Perimeter - May 2020 - 25
Supermarket Perimeter - May 2020 - 26
Supermarket Perimeter - May 2020 - 27
Supermarket Perimeter - May 2020 - 28
Supermarket Perimeter - May 2020 - 29
Supermarket Perimeter - May 2020 - 30
Supermarket Perimeter - May 2020 - 31
Supermarket Perimeter - May 2020 - 32
Supermarket Perimeter - May 2020 - 33
Supermarket Perimeter - May 2020 - 34
Supermarket Perimeter - May 2020 - 35
Supermarket Perimeter - May 2020 - 36
Supermarket Perimeter - May 2020 - 37
Supermarket Perimeter - May 2020 - 38
Supermarket Perimeter - May 2020 - 39
Supermarket Perimeter - May 2020 - 40
Supermarket Perimeter - May 2020 - 41
Supermarket Perimeter - May 2020 - 42
Supermarket Perimeter - May 2020 - 43
Supermarket Perimeter - May 2020 - 44
Supermarket Perimeter - May 2020 - 45
Supermarket Perimeter - May 2020 - 46
Supermarket Perimeter - May 2020 - 47
Supermarket Perimeter - May 2020 - 48
Supermarket Perimeter - May 2020 - 49
Supermarket Perimeter - May 2020 - 50
Supermarket Perimeter - May 2020 - 51
Supermarket Perimeter - May 2020 - 52
Supermarket Perimeter - May 2020 - 53
Supermarket Perimeter - May 2020 - 54
Supermarket Perimeter - May 2020 - 55
Supermarket Perimeter - May 2020 - 56
Supermarket Perimeter - May 2020 - 57
Supermarket Perimeter - May 2020 - 58
Supermarket Perimeter - May 2020 - 59
Supermarket Perimeter - May 2020 - 60
Supermarket Perimeter - May 2020 - 61
Supermarket Perimeter - May 2020 - 62
Supermarket Perimeter - May 2020 - 63
Supermarket Perimeter - May 2020 - 64
Supermarket Perimeter - May 2020 - 65
Supermarket Perimeter - May 2020 - 66
Supermarket Perimeter - May 2020 - 67
Supermarket Perimeter - May 2020 - 68
Supermarket Perimeter - May 2020 - 69
Supermarket Perimeter - May 2020 - 70
Supermarket Perimeter - May 2020 - 71
Supermarket Perimeter - May 2020 - 72
Supermarket Perimeter - May 2020 - 73
Supermarket Perimeter - May 2020 - 74
Supermarket Perimeter - May 2020 - 75
Supermarket Perimeter - May 2020 - 76
Supermarket Perimeter - May 2020 - 77
Supermarket Perimeter - May 2020 - 78
Supermarket Perimeter - May 2020 - 79
Supermarket Perimeter - May 2020 - 80
Supermarket Perimeter - May 2020 - 81
Supermarket Perimeter - May 2020 - 82
Supermarket Perimeter - May 2020 - 83
Supermarket Perimeter - May 2020 - 84
Supermarket Perimeter - May 2020 - 85
Supermarket Perimeter - May 2020 - 86
Supermarket Perimeter - May 2020 - 87
Supermarket Perimeter - May 2020 - 88
Supermarket Perimeter - May 2020 - 89
Supermarket Perimeter - May 2020 - 90
Supermarket Perimeter - May 2020 - 91
Supermarket Perimeter - May 2020 - 92
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com